Salesforce Inc. (NYSE:CRM) Given Average Recommendation of “Moderate Buy” by Analysts

Posted by ABMN Staff on Feb 27th, 2026

Salesforce Inc. (NYSE:CRM – Get Free Report) has been given a consensus recommendation of “Moderate Buy” by the forty analysts that are currently covering the firm, MarketBeat.com reports. One research analyst has rated the stock with a sell recommendation, eleven have assigned a hold recommendation, twenty-seven have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 1-year price target among brokerages that have issued a report on the stock in the last year is $284.0571.

A number of brokerages recently issued reports on CRM. Bank of America lowered their price objective on Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a research note on Monday, November 17th. Northland Securities boosted their price target on shares of Salesforce from $264.00 to $267.00 and gave the company a “market perform” rating in a research report on Thursday, December 4th. Needham & Company LLC restated a “buy” rating and set a $400.00 price target on shares of Salesforce in a research note on Thursday. Piper Sandler reiterated an “overweight” rating and issued a $250.00 price objective (down from $280.00) on shares of Salesforce in a research note on Thursday. Finally, Wells Fargo & Company lowered their target price on shares of Salesforce from $235.00 to $210.00 and set an “equal weight” rating on the stock in a report on Thursday.

Check Out Our Latest Stock Analysis on CRM

Salesforce Trading Up 4.0%

NYSE:CRM opened at $199.38 on Friday. Salesforce has a 12 month low of $174.57 and a 12 month high of $304.92. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The firm’s 50 day moving average is $225.28 and its 200 day moving average is $238.59. The stock has a market capitalization of $186.82 billion, a PE ratio of 25.53, a price-to-earnings-growth ratio of 1.31 and a beta of 1.27.

Salesforce (NYSE:CRM – Get Free Report) last released its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. The business had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a return on equity of 15.28% and a net margin of 17.96%.The business’s revenue for the quarter was up 12.1% on a year-over-year basis. During the same period last year, the business posted $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Sell-side analysts expect that Salesforce will post 7.46 earnings per share for the current year.

Salesforce Increases Dividend

The business also recently announced a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be paid a $0.44 dividend. The ex-dividend date is Thursday, April 9th. This represents a $1.76 annualized dividend and a yield of 0.9%. This is an increase from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio is 22.16%.

Insider Buying and Selling

In other news, Director G Mason Morfit bought 96,000 shares of the firm’s stock in a transaction that occurred on Friday, December 5th. The shares were acquired at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the acquisition, the director owned 2,994,509 shares of the company’s stock, valued at approximately $780,309,155.22. The trade was a 3.31% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Parker Harris sold 134,662 shares of the stock in a transaction that occurred on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the sale, the insider owned 139,767 shares in the company, valued at $32,803,314.90. This represents a 49.07% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Company insiders own 3.00% of the company’s stock.

Institutional Investors Weigh In On Salesforce

Institutional investors and hedge funds have recently made changes to their positions in the business. Commonwealth Retirement Investments LLC purchased a new stake in shares of Salesforce in the 4th quarter valued at about $25,000. Marquette Asset Management LLC bought a new position in shares of Salesforce in the third quarter worth approximately $26,000. Board of the Pension Protection Fund purchased a new stake in Salesforce in the fourth quarter valued at approximately $26,000. Key Capital Management INC bought a new stake in Salesforce during the fourth quarter valued at approximately $26,000. Finally, Gilpin Wealth Management LLC bought a new stake in Salesforce during the fourth quarter valued at approximately $26,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Q4 results showed a big non‑GAAP EPS beat and double‑digit revenue growth, with Agentforce cited as a key growth driver — the earnings strength is the main bullish catalyst. Salesforce Crushed Earnings by 25% and Still Can’t Get Any Respect
Positive Sentiment: Management authorized a $50 billion buyback, raised FY30 revenue ambition to ~$63B and increased the quarterly dividend — these capital‑return moves support EPS per‑share upside and signal confidence from the board. Salesforce targets $63B revenue by FY30 while expanding Agentforce and $50B buyback
Positive Sentiment: Some brokers (e.g., Wedbush) reiterated bullish views and called CRM a long‑term AI winner, supporting a recovery narrative despite the recent sell‑off. Salesforce Stock Climbs After Earnings. Wedbush Calls It ‘Long-Term Winner’ of the AI Boom
Neutral Sentiment: Wall Street reacted with many price‑target resets — several firms trimmed targets but maintained Buy/Overweight ratings, leaving consensus upside but also a wider target dispersion to watch. Salesforce’s AI Bet Is Paying Off—the Buyback Proves It
Negative Sentiment: Revenue outlook/near‑term guidance was viewed as soft by some investors — the quarter’s guidance cadence (mid‑year weakness) pressured shares in after‑hours trading. Salesforce tops Q4 estimates but softer revenue guidance pressures shares
Negative Sentiment: Analysts flagged mixed cloud momentum and cautioned on a near‑term growth slowdown even as AI adoption builds — raises the risk of cyclical softness before the AI inflection fully materializes. Salesforce faces near-term growth slowdown as AI inflection builds, Jefferies says
Negative Sentiment: Several firms cut price targets (examples include Sanford Bernstein’s move to Underperform and multiple downward adjustments across banks), which can cap near‑term upside until guidance clarity improves. Analyst price target updates

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.