American Century Companies Inc. Sells 130,978 Shares of Shopify Inc. $SHOP

American Century Companies Inc. reduced its holdings in shares of Shopify Inc. (NASDAQ:SHOP) (TSE:SHOP) by 6.2% in the third quarter, Holdings Channel reports. The institutional investor owned 1,997,153 shares of the software maker’s stock after selling 130,978 shares during the period. American Century Companies Inc.’s holdings in Shopify were worth $296,780,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also bought and sold shares of the company. Financial Gravity Companies Inc. purchased a new position in Shopify during the 2nd quarter valued at approximately $27,000. Rothschild Investment LLC raised its holdings in shares of Shopify by 47.5% in the second quarter. Rothschild Investment LLC now owns 233 shares of the software maker’s stock worth $27,000 after buying an additional 75 shares during the period. Heartwood Wealth Advisors LLC bought a new stake in shares of Shopify during the 3rd quarter worth approximately $27,000. Estabrook Capital Management bought a new stake in shares of Shopify during the 2nd quarter worth approximately $29,000. Finally, Access Investment Management LLC purchased a new position in Shopify during the 2nd quarter valued at $31,000. 69.27% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

A number of analysts have weighed in on the company. Mizuho upgraded Shopify from a “neutral” rating to an “outperform” rating and set a $150.00 target price on the stock in a research note on Thursday, February 12th. Wells Fargo & Company set a $191.00 target price on Shopify and gave the company an “overweight” rating in a research report on Thursday, February 12th. Stifel Nicolaus set a $115.00 price objective on Shopify and gave the stock a “hold” rating in a research note on Wednesday, February 11th. Phillip Securities raised shares of Shopify from a “hold” rating to a “strong-buy” rating in a research report on Wednesday, February 18th. Finally, Evercore set a $135.00 price target on shares of Shopify in a report on Wednesday, February 11th. Two research analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating and ten have issued a Hold rating to the company. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $162.64.

Key Headlines Impacting Shopify

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Large buyback and AI roadmap — Shopify announced a US$2 billion share buyback and introduced agentic storefronts plus the Universal Commerce Protocol, signaling aggressive capital return and a push to embed AI into merchants’ stacks, which can support revenue and margin expansion over time. Shopify Buyback And AI Push Test Valuation And Growth Expectations
• Positive Sentiment: GMV growth and AI integration — Portfolio commentary and independent coverage point to reaccelerating GMV coupled with deeper AI integration, reinforcing the case that product-led improvements are translating into merchant activity and payment/fulfillment revenue. Shopify (SHOP) GMV Growth Reaccelerates as AI Integration Strengthens Investment Case
• Neutral Sentiment: Industry AI tooling evolution — Third‑party AI imaging and product-fidelity advances (Rewarx Studio) highlight broader e‑commerce tooling improvements that benefit platforms like Shopify indirectly; helpful for merchant UX but not an immediate revenue catalyst. How Rewarx Studio AI is Solving the Fidelity Crisis in AI Product Photography: A Data-Driven Leap Across Global E-commerce Brands
• Neutral Sentiment: Investor interest and coverage — Multiple retail analyst/coverage pieces (Zacks, Seeking Alpha comparisons) are driving attention and search volume; these increase liquidity and volatility but offer mixed buy/sell signals. Is Trending Stock Shopify Inc. (SHOP) a Buy Now?
• Negative Sentiment: Analyst price-target cut and valuation pressure — Jefferies lowered its price target (from $160 to $125), citing softer software-sector multiples and valuation risk; with SHOP trading well above its 52‑week low and still a high P/E, this weighs on near-term sentiment. Shopify Inc’s (SHOP) Target Price Lowered Amid Lower Software Valuation Concerns
• Negative Sentiment: Profit-taking after recent run and technicals — The stock’s drop comes amid a recent run-up, lower intraday volume versus average, and price sitting below its 50- and 200-day moving averages, which can trigger momentum-driven selling. Why Shopify (SHOP) Stock Is Up Today

Shopify Price Performance

SHOP stock opened at $120.73 on Friday. The firm has a market capitalization of $157.17 billion, a PE ratio of 129.82, a price-to-earnings-growth ratio of 4.59 and a beta of 2.83. The business has a 50 day simple moving average of $141.56 and a 200-day simple moving average of $149.63. Shopify Inc. has a 1 year low of $69.84 and a 1 year high of $182.19.

About Shopify

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.