Accredited Wealth Management LLC lessened its holdings in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 94.9% during the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 188 shares of the company’s stock after selling 3,524 shares during the quarter. Accredited Wealth Management LLC’s holdings in Procter & Gamble were worth $29,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds have also recently bought and sold shares of the company. WP Advisors LLC raised its stake in Procter & Gamble by 4.9% in the 2nd quarter. WP Advisors LLC now owns 1,405 shares of the company’s stock valued at $224,000 after acquiring an additional 66 shares during the period. Emprise Bank boosted its position in Procter & Gamble by 2.5% during the third quarter. Emprise Bank now owns 2,766 shares of the company’s stock worth $425,000 after purchasing an additional 68 shares during the period. Affiance Financial LLC increased its holdings in shares of Procter & Gamble by 2.5% in the third quarter. Affiance Financial LLC now owns 2,803 shares of the company’s stock valued at $431,000 after purchasing an additional 69 shares during the last quarter. Vermillion & White Wealth Management Group LLC raised its position in shares of Procter & Gamble by 12.9% in the second quarter. Vermillion & White Wealth Management Group LLC now owns 621 shares of the company’s stock valued at $99,000 after purchasing an additional 71 shares during the period. Finally, Dominguez Wealth Management Solutions Inc. lifted its stake in shares of Procter & Gamble by 0.3% during the 3rd quarter. Dominguez Wealth Management Solutions Inc. now owns 20,464 shares of the company’s stock worth $3,144,000 after buying an additional 71 shares during the last quarter. Institutional investors own 65.77% of the company’s stock.
Analyst Ratings Changes
A number of brokerages recently commented on PG. Wells Fargo & Company reiterated an “overweight” rating and issued a $177.00 price target on shares of Procter & Gamble in a research note on Tuesday, February 17th. Weiss Ratings reiterated a “hold (c)” rating on shares of Procter & Gamble in a research note on Monday, December 29th. TD Cowen cut Procter & Gamble from a “buy” rating to a “hold” rating and lifted their price target for the stock from $150.00 to $156.00 in a report on Tuesday, January 27th. UBS Group upped their price objective on Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a report on Friday, January 23rd. Finally, Piper Sandler initiated coverage on Procter & Gamble in a report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price for the company. Fourteen analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $168.33.
Procter & Gamble Trading Up 2.0%
Shares of Procter & Gamble stock opened at $166.95 on Friday. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. Procter & Gamble Company has a 12-month low of $137.62 and a 12-month high of $179.99. The company has a market capitalization of $388.00 billion, a price-to-earnings ratio of 24.73, a PEG ratio of 5.59 and a beta of 0.38. The firm’s 50-day moving average price is $150.95 and its two-hundred day moving average price is $151.08.
Procter & Gamble (NYSE:PG – Get Free Report) last issued its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm’s quarterly revenue was up 1.5% on a year-over-year basis. During the same quarter in the prior year, the firm posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.
Procter & Gamble Announces Dividend
The firm also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were issued a $1.0568 dividend. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.5%. The ex-dividend date of this dividend was Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is currently 62.67%.
Key Procter & Gamble News
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Market note: several market pieces highlighted that PG shares advanced while the broader market declined, reflecting investor preference for defensive, dividend-bearing consumer staples. This helps explain the intraday strength. Procter & Gamble (PG) Advances While Market Declines: Some Information for Investors
- Positive Sentiment: Brand activation: Old Spice launched a limited-edition Old Spice x The Super Mario Galaxy Movie grooming collection — a high-visibility marketing tie-in that can boost short-term sales and shelf relevance for a core male grooming franchise. SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World Scents
- Positive Sentiment: Longer-term opportunity: a brand-licensing industry report lists P&G among leading brands in a growing licensing market — a potential incremental revenue/royalty avenue and positive signal for IP monetization strategies. Brand Licensing Industry Analysis Report 2026-2035
- Neutral Sentiment: Valuation debate: commentary asks whether PG remains attractive after recent share strength, noting solid multi-year returns but raising valuation/relative-value questions for long-term buyers. Useful for investors weighing entry points. Is Procter & Gamble (PG) Still Attractive After Recent Share Price Strength?
- Neutral Sentiment: Dividend context: a roundup recommending dividend ETFs highlights demand for yield-focused allocations; PG’s dividend profile makes it a beneficiary of that investor preference, though ETF flows are a broader factor. Got $10,000? Put It in These Dividend ETFs Now
- Neutral Sentiment: Brand-level PR: Native (a P&G personal-care brand) will attend AAAAI 2026 to introduce a Sensitive Series — a niche product/medical-marketing activity that supports brand credibility but is unlikely to move the stock materially by itself. Native to Attend the AAAAI 2026 Annual Meeting
- Negative Sentiment: Tariff risk: a sector piece on tariffs, margins and the Q4 earnings season flags that tariff-driven cost pressures can squeeze retailer and consumer-packaged-goods margins; rising input or import tariffs remain a potential headwind for P&G’s gross margins and near-term earnings upside. Tariffs, Margins and the Q4 Earnings Season
Insider Buying and Selling
In other Procter & Gamble news, insider Moses Victor Javier Aguilar sold 15,169 shares of Procter & Gamble stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $162.28, for a total value of $2,461,625.32. Following the transaction, the insider owned 44,735 shares in the company, valued at $7,259,595.80. The trade was a 25.32% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, Chairman Jon R. Moeller sold 162,232 shares of the stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $162.45, for a total transaction of $26,354,588.40. Following the completion of the transaction, the chairman directly owned 319,385 shares of the company’s stock, valued at $51,884,093.25. This trade represents a 33.68% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 343,069 shares of company stock worth $54,545,448. 0.20% of the stock is owned by company insiders.
Procter & Gamble Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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