Northland Securities Forecasts Honest Q3 Earnings

The Honest Company, Inc. (NASDAQ:HNST) – Northland Securities issued their Q3 2026 earnings per share estimates for Honest in a report released on Thursday, February 26th. Northland Securities analyst O. Rickert anticipates that the company will post earnings per share of $0.02 for the quarter. The consensus estimate for Honest’s current full-year earnings is ($0.07) per share. Northland Securities also issued estimates for Honest’s Q4 2026 earnings at $0.03 EPS and FY2026 earnings at $0.05 EPS.

Honest (NASDAQ:HNST) last released its quarterly earnings results on Wednesday, February 25th. The company reported ($0.21) EPS for the quarter, missing the consensus estimate of $0.02 by ($0.23). Honest had a positive return on equity of 4.57% and a negative net margin of 4.22%.The company had revenue of $88.04 million for the quarter, compared to analyst estimates of $88.57 million.

A number of other equities analysts have also recently weighed in on the stock. Telsey Advisory Group reissued a “market perform” rating and issued a $3.00 price objective on shares of Honest in a research report on Thursday. Zacks Research downgraded Honest from a “hold” rating to a “strong sell” rating in a report on Wednesday, February 25th. Morgan Stanley lowered their price objective on Honest from $4.25 to $3.00 and set an “equal weight” rating for the company in a research note on Wednesday, November 19th. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Honest in a research report on Thursday, January 22nd. Finally, JPMorgan Chase & Co. restated an “underweight” rating on shares of Honest in a research note on Friday, January 16th. One equities research analyst has rated the stock with a Buy rating, three have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat, Honest currently has an average rating of “Reduce” and an average price target of $3.00.

Honest Trading Up 0.4%

Shares of HNST stock opened at $2.80 on Monday. The firm has a fifty day simple moving average of $2.47 and a 200-day simple moving average of $3.07. The company has a market capitalization of $314.92 million, a PE ratio of -20.00 and a beta of 2.26. Honest has a twelve month low of $2.07 and a twelve month high of $5.62.

Honest announced that its Board of Directors has approved a stock buyback program on Friday, February 20th that permits the company to buyback $25.00 million in outstanding shares. This buyback authorization permits the company to buy up to 9.9% of its shares through open market purchases. Shares buyback programs are usually an indication that the company’s board of directors believes its shares are undervalued.

Institutional Trading of Honest

Hedge funds have recently made changes to their positions in the stock. Geode Capital Management LLC grew its stake in shares of Honest by 10.5% in the second quarter. Geode Capital Management LLC now owns 2,068,945 shares of the company’s stock worth $10,532,000 after purchasing an additional 196,218 shares in the last quarter. Olympiad Research LP bought a new stake in shares of Honest during the 2nd quarter worth about $78,000. Ethos Financial Group LLC acquired a new stake in shares of Honest in the 2nd quarter worth approximately $62,000. Portolan Capital Management LLC boosted its holdings in shares of Honest by 11.4% in the third quarter. Portolan Capital Management LLC now owns 6,928,004 shares of the company’s stock valued at $25,495,000 after acquiring an additional 710,651 shares in the last quarter. Finally, AXQ Capital LP bought a new position in shares of Honest in the third quarter valued at approximately $286,000. Institutional investors own 45.54% of the company’s stock.

Key Headlines Impacting Honest

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Board-authorized $25 million share repurchase (up to ~9.9% of shares) — buybacks can support the stock by reducing float and signal management believes shares are undervalued. RTT News
• Positive Sentiment: Analysts and write-ups highlight a stronger cash position and a debt-free balance sheet after Q4, arguing valuation looks cheap (0.57x forward EV/Sales) and margin expansion could drive rerating. This framing supports a constructive outlook if execution continues. The Honest Company: Strong Cash Position As Transformation Gains Traction
• Neutral Sentiment: Q4 2025 results were described as broadly in-line on revenue but mixed on metrics — revenue roughly met expectations while margins and EPS showed pressure as the company navigates a transformation. Investors should watch execution and margin progress for signal of recovery. HNST Q4 2025 Earnings Call Highlights
• Neutral Sentiment: Telsey Advisory Group reaffirmed a “market perform” rating with a $3.00 price target — a modest upside from current levels but not a bullish endorsement. Telsey Advisory Group Coverage (Benzinga)
• Negative Sentiment: FY2026 revenue guidance was lowered to $306.0–$312.0 million vs. consensus near $340 million — a sizable shortfall that explains weaker near-term growth expectations and pressure on the stock.
• Negative Sentiment: Zacks Research downgraded HNST from “hold” to “strong sell,” indicating heightened analyst concern about near-term fundamentals and contributing to negative sentiment. Zacks Research Downgrade TickerReport Coverage

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.