Crossmark Global Holdings Inc. increased its holdings in Starbucks Corporation (NASDAQ:SBUX – Free Report) by 6.2% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 186,405 shares of the coffee company’s stock after purchasing an additional 10,918 shares during the period. Crossmark Global Holdings Inc.’s holdings in Starbucks were worth $15,770,000 at the end of the most recent reporting period.
Other institutional investors also recently bought and sold shares of the company. Norges Bank acquired a new stake in shares of Starbucks in the second quarter worth $1,246,316,000. Corient Private Wealth LLC lifted its position in Starbucks by 146.6% during the 2nd quarter. Corient Private Wealth LLC now owns 6,049,192 shares of the coffee company’s stock worth $553,201,000 after acquiring an additional 3,596,014 shares during the last quarter. Invesco Ltd. lifted its position in shares of Starbucks by 11.2% during the 2nd quarter. Invesco Ltd. now owns 12,757,954 shares of the coffee company’s stock worth $1,169,011,000 after purchasing an additional 1,286,451 shares during the last quarter. California Public Employees Retirement System boosted its position in shares of Starbucks by 68.0% in the second quarter. California Public Employees Retirement System now owns 3,027,814 shares of the coffee company’s stock valued at $277,439,000 after acquiring an additional 1,225,447 shares during the period. Finally, Massachusetts Financial Services Co. MA boosted its holdings in Starbucks by 22.5% in the 2nd quarter. Massachusetts Financial Services Co. MA now owns 5,578,977 shares of the coffee company’s stock valued at $511,202,000 after purchasing an additional 1,026,056 shares during the period. 72.29% of the stock is currently owned by institutional investors.
Starbucks Price Performance
NASDAQ SBUX opened at $98.64 on Friday. The stock’s 50 day simple moving average is $93.43 and its 200 day simple moving average is $87.86. Starbucks Corporation has a one year low of $75.50 and a one year high of $110.43. The firm has a market cap of $112.38 billion, a PE ratio of 81.52, a price-to-earnings-growth ratio of 2.17 and a beta of 0.93.
Starbucks News Roundup
Here are the key news stories impacting Starbucks this week:
- Positive Sentiment: New Nashville corporate office to bolster U.S. supply chain and support Southeast growth — the move is being framed as an operational efficiency and execution play that could lower costs and improve service in fast-growing markets. Starbucks Nashville Hub Puts Supply Chain Focus And Valuation In Spotlight
- Positive Sentiment: Analyst backing: Bernstein reiterated a Buy rating and a $100 price target, citing operational initiatives and cost savings as drivers for EPS expansion — this helps justify current valuation and supports upside expectations. Starbucks: Operational Initiatives and Cost Savings Underpin Path to EPS Growth and $100 Price Target
- Positive Sentiment: Sector tailwinds: industry reports forecast sizable growth in fast-food/quick-service and restaurant takeout markets through 2030, highlighting opportunities from digital ordering, delivery, automation and expansion—structural demand that benefits Starbucks’ scale and digital ecosystem. Restaurant Takeout Analysis Report 2026-2035
- Neutral Sentiment: Stock is trending and attracting retail attention — coverage notes SBUX as a frequently searched/trending name, which can increase short-term volume but doesn’t change fundamentals. Starbucks Corporation (SBUX) Is a Trending Stock
- Negative Sentiment: Reputational noise: commentary from RFK Jr. and related calls for “safety data” on sweet beverages generated headlines — a potential PR risk that could affect brand perception but so far hasn’t moved fundamentals materially. “Show us the Safety Data”: Starbucks Stock Gains Despite RFK Jr. Outcry
Analysts Set New Price Targets
SBUX has been the topic of a number of recent research reports. William Blair upgraded shares of Starbucks from a “market perform” rating to an “outperform” rating in a research note on Thursday, January 22nd. Weiss Ratings reissued a “hold (c-)” rating on shares of Starbucks in a research note on Monday, December 29th. Mizuho raised their price target on shares of Starbucks from $86.00 to $95.00 and gave the stock a “neutral” rating in a research note on Monday, January 26th. UBS Group reaffirmed a “neutral” rating on shares of Starbucks in a report on Friday, January 30th. Finally, Guggenheim reiterated a “neutral” rating and issued a $95.00 price objective (up from $90.00) on shares of Starbucks in a research note on Wednesday. Seventeen investment analysts have rated the stock with a Buy rating, nine have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Starbucks has a consensus rating of “Moderate Buy” and a consensus price target of $104.50.
View Our Latest Analysis on Starbucks
Starbucks Profile
Starbucks Corporation is a global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses. Founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, the company grew from a single store focused on whole-bean coffee and equipment into a broad consumer-facing brand. Howard Schultz, who joined the company later and served in senior leadership roles, is widely credited with transforming Starbucks into a mass-market specialty coffee retailer and expanding its footprint internationally.
Starbucks’ core activities center on the retail sale of hot and cold specialty beverages, whole-bean and packaged coffees, teas and ready-to-drink products, along with complementary food items and merchandise such as mugs and brewing equipment.
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