Zebra Technologies (ZBRA) – Investment Analysts’ Weekly Ratings Updates

A number of firms have modified their ratings and price targets on shares of Zebra Technologies (NASDAQ: ZBRA) recently:

• 2/20/2026 – Zebra Technologies was upgraded by Zacks Research from “hold” to “strong-buy”.
• 2/13/2026 – Zebra Technologies had its “buy” rating reaffirmed by UBS Group AG. They now have a $335.00 price target on the stock.
• 2/13/2026 – Zebra Technologies had its price target raised by Citigroup Inc. from $311.00 to $315.00. They now have a “neutral” rating on the stock.
• 2/13/2026 – Zebra Technologies had its price target lowered by Barclays PLC from $351.00 to $330.00. They now have an “overweight” rating on the stock.
• 2/13/2026 – Zebra Technologies had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $345.00 price target on the stock.
• 2/12/2026 – Zebra Technologies was given a new $323.00 price target by Morgan Stanley.
• 2/6/2026 – Zebra Technologies was given a new $351.00 price target by Barclays PLC. They now have an “overweight” rating on the stock.
• 1/21/2026 – Zebra Technologies had its “hold (c)” rating reaffirmed by Weiss Ratings.
• 1/12/2026 – Zebra Technologies had its price target raised by Barclays PLC from $360.00 to $368.00. They now have an “overweight” rating on the stock.

Insider Transactions at Zebra Technologies

In other news, insider Cristen L. Kogl sold 145 shares of Zebra Technologies stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total transaction of $34,177.95. Following the sale, the insider owned 23,687 shares in the company, valued at $5,583,262.77. This trade represents a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. 0.84% of the stock is currently owned by company insiders.

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.