Bank of America Cuts Netflix (NASDAQ:NFLX) Price Target to $125.00

Posted by ABMN Staff on Mar 9th, 2026

Netflix (NASDAQ:NFLX – Free Report) had its price objective reduced by Bank of America from $149.00 to $125.00 in a research note released on Friday,Benzinga reports. Bank of America currently has a buy rating on the Internet television network’s stock.

A number of other equities analysts have also commented on NFLX. Pivotal Research lowered their price target on shares of Netflix from $105.00 to $95.00 and set a “hold” rating on the stock in a research report on Wednesday, January 21st. JPMorgan Chase & Co. assumed coverage on shares of Netflix in a report on Monday, March 2nd. They issued an “overweight” rating and a $120.00 price objective for the company. Royal Bank Of Canada restated a “hold” rating on shares of Netflix in a research report on Wednesday, January 21st. KeyCorp set a $110.00 target price on shares of Netflix and gave the stock an “overweight” rating in a report on Friday, January 16th. Finally, DZ Bank reiterated a “buy” rating on shares of Netflix in a research report on Friday, February 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have issued a Hold rating to the stock. Based on data from MarketBeat.com, Netflix has a consensus rating of “Moderate Buy” and an average price target of $115.79.

View Our Latest Analysis on Netflix

Netflix Stock Performance

Shares of NASDAQ NFLX opened at $99.02 on Friday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The firm has a market cap of $418.08 billion, a price-to-earnings ratio of 39.18, a P/E/G ratio of 1.41 and a beta of 1.68. The stock’s fifty day moving average price is $86.30 and its two-hundred day moving average price is $103.55. Netflix has a one year low of $75.01 and a one year high of $134.12.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The company’s revenue was up 17.6% on a year-over-year basis. During the same quarter last year, the firm earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts forecast that Netflix will post 24.58 EPS for the current year.

Insider Buying and Selling

In other news, CFO Spencer Adam Neumann sold 57,260 shares of the business’s stock in a transaction that occurred on Friday, February 27th. The shares were sold at an average price of $95.50, for a total value of $5,468,330.00. Following the completion of the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $7,046,658.50. The trade was a 43.69% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Bradford L. Smith sold 31,790 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the sale, the director directly owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is owned by company insiders.

Institutional Investors Weigh In On Netflix

A number of large investors have recently modified their holdings of the business. Union Savings Bank acquired a new stake in Netflix in the fourth quarter valued at about $291,000. Hsbc Holdings PLC raised its stake in Netflix by 910.6% during the fourth quarter. Hsbc Holdings PLC now owns 9,216,494 shares of the Internet television network’s stock worth $864,485,000 after acquiring an additional 8,304,472 shares in the last quarter. Cedarwood Wealth LLC bought a new position in shares of Netflix in the fourth quarter worth about $297,000. Mengis Capital Management Inc. lifted its holdings in shares of Netflix by 900.0% in the fourth quarter. Mengis Capital Management Inc. now owns 2,960 shares of the Internet television network’s stock worth $278,000 after acquiring an additional 2,664 shares during the last quarter. Finally, Worthington Financial Partners LLC acquired a new stake in shares of Netflix in the 4th quarter valued at approximately $699,000. Institutional investors and hedge funds own 80.93% of the company’s stock.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Netflix walked away from its pursuit of Warner Bros. Discovery, securing a multi-billion-dollar breakup fee and removing an acquisition overhang that pressured the stock; management is refocusing on core streaming, ads and technology which investors view as capital-efficient. Netflix (NFLX) Is Up 16.6% After Walking Away From Warner Bros. Deal and Securing Breakup Fee
Positive Sentiment: Netflix acquired InterPositive, Ben Affleck’s AI filmmaking startup, bringing the team in-house to build creator-focused production tools — a tech-forward move that supports cheaper, faster content production and reinforces Netflix’s AI strategy. Netflix buys Ben Affleck’s AI filmmaking company InterPositive
Positive Sentiment: CFRA upgraded Netflix to a “buy” with a $115 price target, adding fresh analyst endorsement that supports further upside. Benzinga – CFRA Upgrade
Positive Sentiment: Analysts and commentators argue walking away from the WBD deal may benefit shareholders by preserving capital and focusing management on margin-accretive growth rather than a massive, risky acquisition. Why Netflix Rejecting Warner Bros Discovery May Benefit Shareholders
Neutral Sentiment: Bank of America lowered its price target (from $149 to $125) but kept a “buy” rating — a mixed read: still supportive but reflecting more conservative upside assumptions. Benzinga – BofA Lowers Price Target
Neutral Sentiment: Reports show external investors (including filings tied to President Trump’s trust) bought Netflix debt during the M&A drama — notable market activity but not a direct equity catalyst. Trump Was Quietly Loading Up On Netflix Bonds — While Talking Down Its Warner Bid
Negative Sentiment: Insider selling: the CFO and other insiders have recently sold shares (large director/Chairman sales were reported), which can create investor concern about timing and leadership selling into strength. Insider Selling: Netflix CFO Sells Stock Netflix Chairman Reed Hastings Cashed Out $39.8M

Netflix Company Profile

(Get Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.