JPMorgan Chase & Co. Cuts Ulta Beauty (NASDAQ:ULTA) Price Target to $750.00

Ulta Beauty (NASDAQ:ULTA) had its target price decreased by JPMorgan Chase & Co. from $800.00 to $750.00 in a research note issued to investors on Friday,Benzinga reports. JPMorgan Chase & Co. currently has an overweight rating on the specialty retailer’s stock.

A number of other research firms have also issued reports on ULTA. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Ulta Beauty in a research note on Wednesday, January 21st. Morgan Stanley cut their price target on Ulta Beauty from $750.00 to $700.00 and set an “overweight” rating for the company in a report on Friday. Canaccord Genuity Group upped their price objective on Ulta Beauty from $674.00 to $799.00 and gave the company a “buy” rating in a research report on Tuesday, March 10th. Wells Fargo & Company increased their price objective on Ulta Beauty from $450.00 to $500.00 and gave the company an “underweight” rating in a research note on Monday, March 9th. Finally, Argus lifted their price objective on Ulta Beauty from $650.00 to $700.00 and gave the stock a “buy” rating in a research report on Friday, January 2nd. One research analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, ten have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $671.27.

Ulta Beauty Trading Down 14.2%

Shares of ULTA opened at $535.72 on Friday. Ulta Beauty has a 12-month low of $323.36 and a 12-month high of $714.97. The stock has a market cap of $23.76 billion, a P/E ratio of 20.90, a PEG ratio of 2.44 and a beta of 0.82. The company has a 50-day moving average of $665.60 and a two-hundred day moving average of $587.65.

Ulta Beauty (NASDAQ:ULTA) last released its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, beating the consensus estimate of $7.93 by $0.08. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The business had revenue of $3.90 billion for the quarter, compared to analyst estimates of $3.81 billion. During the same period in the prior year, the business earned $8.46 earnings per share. The company’s quarterly revenue was up 11.8% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, analysts forecast that Ulta Beauty will post 23.96 EPS for the current fiscal year.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in the business. Optimize Financial Inc boosted its holdings in shares of Ulta Beauty by 1.4% during the fourth quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock worth $711,000 after purchasing an additional 16 shares during the last quarter. MassMutual Private Wealth & Trust FSB increased its stake in Ulta Beauty by 6.9% in the fourth quarter. MassMutual Private Wealth & Trust FSB now owns 265 shares of the specialty retailer’s stock valued at $160,000 after purchasing an additional 17 shares during the last quarter. Sound Income Strategies LLC increased its stake in Ulta Beauty by 13.1% in the fourth quarter. Sound Income Strategies LLC now owns 147 shares of the specialty retailer’s stock valued at $98,000 after purchasing an additional 17 shares during the last quarter. Legacy Advisors LLC lifted its position in Ulta Beauty by 1.2% during the fourth quarter. Legacy Advisors LLC now owns 1,543 shares of the specialty retailer’s stock worth $934,000 after buying an additional 18 shares during the period. Finally, State of Wyoming lifted its position in Ulta Beauty by 10.5% during the third quarter. State of Wyoming now owns 211 shares of the specialty retailer’s stock worth $115,000 after buying an additional 20 shares during the period. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Ulta Beauty News Roundup

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 top-line beat — net sales rose ~11.8% to about $3.9B, driven by comps and new stores, showing resilient demand. Read More.
• Positive Sentiment: Digital momentum and new channels: Ulta cites AI-driven personalization boosting e‑commerce and is launching a curated assortment on TikTok Shop to reach younger customers. Read More.
• Neutral Sentiment: FY2026 outlook shows growth but slower cadence — management guided to mid-single-digit sales growth (roughly 6–7%) and provided an EPS range; the plan signals continued growth but a deceleration from FY25. Read More.
• Neutral Sentiment: Analysts largely keep positive ratings but are trimming price targets after the print — many firms reaffirm buy/overweight while lowering targets to reflect the more cautious margin/advertising outlook. Read More.
• Negative Sentiment: Margin pressure from rising costs and higher SG&A — operating margin compressed as advertising, incentive compensation and strategic investments increased, squeezing EPS versus last year. Read More.
• Negative Sentiment: Market disappointed by the forward profit signal — investors viewed the FY26 profit/same-store-sales targets and incremental spending as conservative or risk-increasing, triggering heavy selling and analyst target resets. Read More.
• Negative Sentiment: High-volume selloff and volatile sentiment — the post-earnings move has driven large intraday volume and rapid target revisions, increasing short-term downside risk despite longer-term bullish arguments. Read More.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.