Oppenheimer Cuts Ulta Beauty (NASDAQ:ULTA) Price Target to $650.00

Ulta Beauty (NASDAQ:ULTA) had its price target reduced by Oppenheimer from $750.00 to $650.00 in a research note published on Friday,Benzinga reports. They currently have an outperform rating on the specialty retailer’s stock.

Several other research analysts have also weighed in on the stock. Barclays raised their price objective on shares of Ulta Beauty from $680.00 to $712.00 and gave the stock an “overweight” rating in a report on Monday, March 9th. Wells Fargo & Company upped their target price on shares of Ulta Beauty from $450.00 to $500.00 and gave the company an “underweight” rating in a research note on Monday, March 9th. Deutsche Bank Aktiengesellschaft set a $732.00 price target on shares of Ulta Beauty in a research report on Thursday, January 8th. DA Davidson lifted their price target on Ulta Beauty from $625.00 to $650.00 and gave the stock a “buy” rating in a research note on Friday, December 5th. Finally, JPMorgan Chase & Co. lowered their price objective on Ulta Beauty from $800.00 to $750.00 and set an “overweight” rating for the company in a report on Friday. One investment analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, ten have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, Ulta Beauty has a consensus rating of “Moderate Buy” and an average price target of $671.27.

Ulta Beauty Stock Down 14.2%

Shares of ULTA opened at $535.72 on Friday. The firm has a market cap of $23.76 billion, a price-to-earnings ratio of 20.90, a PEG ratio of 2.44 and a beta of 0.82. The business’s 50 day moving average is $665.60 and its two-hundred day moving average is $587.65. Ulta Beauty has a 52-week low of $323.36 and a 52-week high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last released its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share for the quarter, topping analysts’ consensus estimates of $7.93 by $0.08. The business had revenue of $3.90 billion during the quarter, compared to the consensus estimate of $3.81 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The business’s quarterly revenue was up 11.8% compared to the same quarter last year. During the same quarter last year, the company earned $8.46 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. On average, equities analysts expect that Ulta Beauty will post 23.96 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the business. Cary Street Partners Investment Advisory LLC boosted its holdings in shares of Ulta Beauty by 107.7% in the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock valued at $25,000 after buying an additional 28 shares during the period. Harbor Capital Advisors Inc. bought a new stake in shares of Ulta Beauty during the 3rd quarter valued at about $25,000. Fideuram Asset Management Ireland dac acquired a new stake in Ulta Beauty during the fourth quarter worth about $25,000. Strengthening Families & Communities LLC raised its stake in Ulta Beauty by 4,200.0% during the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock worth $26,000 after acquiring an additional 42 shares during the period. Finally, Nalls Sherbakoff Group LLC bought a new position in Ulta Beauty in the fourth quarter worth about $30,000. 90.39% of the stock is currently owned by institutional investors.

Key Stories Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 top-line beat — net sales rose ~11.8% to about $3.9B, driven by comps and new stores, showing resilient demand. Read More.
• Positive Sentiment: Digital momentum and new channels: Ulta cites AI-driven personalization boosting e‑commerce and is launching a curated assortment on TikTok Shop to reach younger customers. Read More.
• Neutral Sentiment: FY2026 outlook shows growth but slower cadence — management guided to mid-single-digit sales growth (roughly 6–7%) and provided an EPS range; the plan signals continued growth but a deceleration from FY25. Read More.
• Neutral Sentiment: Analysts largely keep positive ratings but are trimming price targets after the print — many firms reaffirm buy/overweight while lowering targets to reflect the more cautious margin/advertising outlook. Read More.
• Negative Sentiment: Margin pressure from rising costs and higher SG&A — operating margin compressed as advertising, incentive compensation and strategic investments increased, squeezing EPS versus last year. Read More.
• Negative Sentiment: Market disappointed by the forward profit signal — investors viewed the FY26 profit/same-store-sales targets and incremental spending as conservative or risk-increasing, triggering heavy selling and analyst target resets. Read More.
• Negative Sentiment: High-volume selloff and volatile sentiment — the post-earnings move has driven large intraday volume and rapid target revisions, increasing short-term downside risk despite longer-term bullish arguments. Read More.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.