UBS Group Issues Pessimistic Forecast for NIKE (NYSE:NKE) Stock Price

NIKE (NYSE:NKE) had its price objective decreased by UBS Group from $62.00 to $58.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The firm presently has a “neutral” rating on the footwear maker’s stock. UBS Group’s target price suggests a potential upside of 10.70% from the stock’s current price.

A number of other research firms have also issued reports on NKE. Jefferies Financial Group restated a “buy” rating on shares of NIKE in a research report on Thursday, March 12th. BNP Paribas Exane reduced their price objective on NIKE from $38.00 to $35.00 and set an “underperform” rating on the stock in a research report on Friday, December 19th. Wells Fargo & Company set a $65.00 price objective on NIKE and gave the stock an “overweight” rating in a research note on Friday, December 19th. Oppenheimer restated an “outperform” rating on shares of NIKE in a report on Wednesday, December 17th. Finally, Deutsche Bank Aktiengesellschaft set a $67.00 price target on NIKE in a report on Thursday, January 8th. Twenty-two analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $73.87.

NIKE Stock Performance

NKE opened at $52.40 on Thursday. The firm has a market capitalization of $77.57 billion, a PE ratio of 30.82, a PEG ratio of 2.73 and a beta of 1.27. NIKE has a twelve month low of $52.17 and a twelve month high of $80.17. The firm’s 50-day moving average price is $61.43 and its 200 day moving average price is $64.86. The company has a current ratio of 2.06, a quick ratio of 1.40 and a debt-to-equity ratio of 0.50.

NIKE (NYSE:NKE) last announced its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.37 by $0.16. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The company had revenue of $12.43 billion during the quarter, compared to analysts’ expectations of $12.19 billion. During the same quarter in the prior year, the company earned $0.78 EPS. NIKE’s revenue was up .6% compared to the same quarter last year. As a group, sell-side analysts expect that NIKE will post 2.05 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, CEO Elliott Hill purchased 16,388 shares of the company’s stock in a transaction on Monday, December 29th. The stock was acquired at an average cost of $61.10 per share, for a total transaction of $1,001,306.80. Following the completion of the transaction, the chief executive officer directly owned 241,587 shares in the company, valued at approximately $14,760,965.70. The trade was a 7.28% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is available at this link. Also, Director Robert Holmes Swan purchased 8,691 shares of NIKE stock in a transaction dated Monday, December 22nd. The stock was bought at an average cost of $57.54 per share, for a total transaction of $500,080.14. Following the completion of the purchase, the director directly owned 43,293 shares in the company, valued at approximately $2,491,079.22. This trade represents a 25.12% increase in their position. The SEC filing for this purchase provides additional information. Insiders purchased a total of 75,079 shares of company stock valued at $4,449,887 over the last 90 days. 0.80% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the company. Main Street Financial Solutions LLC grew its stake in shares of NIKE by 4.2% in the second quarter. Main Street Financial Solutions LLC now owns 3,441 shares of the footwear maker’s stock valued at $244,000 after buying an additional 139 shares in the last quarter. St. Clair Advisors LLC raised its holdings in shares of NIKE by 0.9% in the 3rd quarter. St. Clair Advisors LLC now owns 15,217 shares of the footwear maker’s stock valued at $1,061,000 after buying an additional 140 shares during the period. Spirepoint Private Client LLC lifted its stake in NIKE by 0.4% during the 3rd quarter. Spirepoint Private Client LLC now owns 36,140 shares of the footwear maker’s stock worth $2,520,000 after acquiring an additional 153 shares in the last quarter. Diligent Investors LLC boosted its holdings in NIKE by 4.3% during the 4th quarter. Diligent Investors LLC now owns 3,719 shares of the footwear maker’s stock valued at $237,000 after acquiring an additional 153 shares during the period. Finally, Evelyn Partners Investment Management Europe Ltd boosted its holdings in NIKE by 18.5% during the 2nd quarter. Evelyn Partners Investment Management Europe Ltd now owns 997 shares of the footwear maker’s stock valued at $71,000 after acquiring an additional 156 shares during the period. 64.25% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Retail checks show continued strength for Nike running shoes at Dick’s Sporting Goods, suggesting product-level momentum that can help near-term sales. Truist checks indicate Nike running shoes continue strong sales at Dick’s Sporting Goods
• Positive Sentiment: BTIG reiterated a Buy rating despite trimming its price target (shows some firms still see significant upside based on Nike’s brand and margin potential). NIKE had its price target lowered by BTIG Research from $100.00 to $90.00
• Neutral Sentiment: Analyst and market commentary pieces are comparing Nike to peers (Lululemon, Tapestry) to evaluate relative upside; these stories provide context but are not immediate catalysts. Better Stock to Buy Right Now: Nike vs. Lululemon
• Neutral Sentiment: Coverage and analyst insight roundups are circulating (e.g., Globe and Mail), which help shape sentiment but don’t add new financial data. Analysts Offer Insights on Consumer Cyclical Companies: Williams-Sonoma (WSM) and Nike (NKE)
• Neutral Sentiment: Increased intraday trading activity has drawn attention to Nike’s weight in major indices (not a direct fundamental change but can amplify moves). Nike, Inc. (NYSE:NKE) Stock Activity Raises Interest In Dow Jones Index
• Negative Sentiment: Multiple analysts trimmed price targets and forecasts in a short span (TipRanks notes three cuts in one day), signaling reduced confidence in near-term consistency and visibility. Nike Stock Gets 3 Price Forecast Cuts in 1 Day as Analysts Caution It’s ‘Lacking in Consistency and Visibility’
• Negative Sentiment: UBS cut its price target and moved to a Neutral stance after channel checks showed “lackluster” global sales momentum; UBS expects headline results to be roughly in-line and not shift sentiment. Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
• Negative Sentiment: Macro/geopolitical risks (Middle East conflict) raise logistical and cost pressure concerns for global consumer supply chains, adding downside risk to retailer earnings. How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
• Negative Sentiment: Comparative analysis pieces (e.g., Forbes on Tapestry) argue peers may outpace Nike in 2026, which can pressure relative valuation if investors rotate to perceived faster growers. Why Tapestry Might Outpace Nike In 2026

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).