Gradient Investments LLC Purchases 128,898 Shares of ServiceNow, Inc. $NOW

Gradient Investments LLC raised its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 488.1% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 155,305 shares of the information technology services provider’s stock after acquiring an additional 128,898 shares during the quarter. Gradient Investments LLC’s holdings in ServiceNow were worth $23,791,000 as of its most recent SEC filing.

Other large investors have also made changes to their positions in the company. Kilter Group LLC purchased a new stake in shares of ServiceNow during the second quarter worth about $25,000. IAG Wealth Partners LLC raised its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares during the period. Noble Wealth Management PBC lifted its holdings in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares in the last quarter. Bogart Wealth LLC boosted its stake in ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the period. Finally, Wealth Watch Advisors INC bought a new position in ServiceNow in the 3rd quarter worth approximately $29,000. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

ServiceNow Trading Down 2.5%

NOW opened at $110.39 on Monday. The firm has a market cap of $115.46 billion, a P/E ratio of 66.18, a P/E/G ratio of 1.87 and a beta of 0.99. ServiceNow, Inc. has a 12 month low of $98.00 and a 12 month high of $211.48. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a 50-day moving average of $115.92 and a 200 day moving average of $152.61.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same period in the prior year, the business posted $0.73 earnings per share. As a group, research analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Activity

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director owned 46,430 shares in the company, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by insiders.

Wall Street Analyst Weigh In

Several research firms have recently issued reports on NOW. Arete Research set a $200.00 price objective on shares of ServiceNow in a research report on Tuesday, January 6th. BTIG Research reiterated a “buy” rating and issued a $200.00 price target on shares of ServiceNow in a research note on Thursday, January 29th. BNP Paribas Exane raised shares of ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 price objective for the company in a report on Monday, March 16th. Jefferies Financial Group cut their price objective on ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a research report on Friday, January 23rd. Finally, TD Cowen reduced their target price on ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $192.61.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst upgrade and new AI partnerships lift outlook — an upgrade to Outperform and announcements of AI partnerships that broaden sales channels and address AI reliability have given investors a clearer growth/valuation story and helped spark buying interest. A Look At ServiceNow (NOW) Valuation After Analyst Upgrade And New AI Partnerships
• Positive Sentiment: Recent fundamentals support the recovery case — ServiceNow beat Q4 consensus on EPS and revenue, with revenue up ~20.7% year-over-year and improving margins, giving analysts data to justify upgraded ratings and reinforcing the growth narrative. (Earnings release: Jan. 28)
• Positive Sentiment: Product-market tailwinds from AI in ITSM — coverage of the top AI features for ITSM highlights demand for automation, observability and GenAI features that align with ServiceNow’s product strategy, supporting longer-term revenue opportunities if execution continues. Want to improve ITSM workflows and efficiencies? Here are the top 5 AI features to look for
• Neutral Sentiment: Local talent pipeline news is incrementally relevant — a county IT training expansion (Loudoun) could modestly help the regional talent pool for ITSM deployments but is not a direct revenue driver for NOW. Loudoun Learners Complete First Year, County Looks to Expand IT Training Program
• Neutral Sentiment: Increased attention but mixed sentiment — retail and analyst coverage (Zacks, other trending pieces) shows higher interest in NOW shares, but recent returns have been volatile, so elevated attention can amplify moves in either direction. ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
• Negative Sentiment: Competitive/AI risk callouts are a headwind — commentary from a Cohesity executive arguing AI can erode revenues at vendors like ServiceNow and Splunk underscores a real risk: customers can shift to new AI-enabled tooling or lower-cost automation, pressuring growth and multiples if ServiceNow’s product differentiation weakens. Cohesity CIO Shows How AI Can Eat Into Revenues of ServiceNow, Splunk

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.