Profit Investment Management LLC increased its position in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 900.0% during the 4th quarter, HoldingsChannel.com reports. The institutional investor owned 9,820 shares of the Internet television network’s stock after buying an additional 8,838 shares during the period. Netflix makes up about 3.7% of Profit Investment Management LLC’s investment portfolio, making the stock its 10th biggest position. Profit Investment Management LLC’s holdings in Netflix were worth $921,000 as of its most recent SEC filing.
A number of other institutional investors have also recently added to or reduced their stakes in NFLX. Imprint Wealth LLC acquired a new stake in shares of Netflix during the third quarter valued at about $25,000. Retirement Wealth Solutions LLC acquired a new stake in Netflix during the 3rd quarter valued at approximately $28,000. Steph & Co. increased its holdings in Netflix by 188.9% during the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after purchasing an additional 17 shares during the last quarter. Bare Financial Services Inc raised its position in shares of Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares in the last quarter. Finally, Horizon Financial Services LLC boosted its stake in shares of Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after buying an additional 24 shares during the last quarter. Institutional investors and hedge funds own 80.93% of the company’s stock.
Netflix Trading Up 0.1%
Netflix stock opened at $91.82 on Monday. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The firm’s 50-day moving average is $86.87 and its 200-day moving average is $101.69. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The company has a market cap of $387.68 billion, a P/E ratio of 36.34, a PEG ratio of 1.41 and a beta of 1.68.
Analyst Ratings Changes
Several research analysts have weighed in on NFLX shares. Susquehanna raised shares of Netflix to a “positive” rating and set a $112.00 price objective for the company in a report on Wednesday, January 21st. Benchmark restated a “hold” rating on shares of Netflix in a research note on Tuesday, January 13th. Weiss Ratings cut shares of Netflix from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Thursday, January 22nd. DZ Bank reiterated a “buy” rating on shares of Netflix in a research note on Friday, February 27th. Finally, Royal Bank Of Canada restated a “hold” rating on shares of Netflix in a research note on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and thirteen have given a Hold rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $114.35.
Get Our Latest Analysis on NFLX
Insider Buying and Selling
In related news, CFO Spencer Adam Neumann sold 57,260 shares of the firm’s stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $95.50, for a total value of $5,468,330.00. Following the sale, the chief financial officer owned 73,787 shares of the company’s stock, valued at approximately $7,046,658.50. This trade represents a 43.69% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Gregory K. Peters sold 105,781 shares of the business’s stock in a transaction that occurred on Thursday, January 29th. The shares were sold at an average price of $82.94, for a total value of $8,773,476.14. Following the transaction, the chief executive officer owned 122,140 shares of the company’s stock, valued at $10,130,291.60. This represents a 46.41% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 1,520,133 shares of company stock valued at $137,259,786 over the last 90 days. 1.37% of the stock is owned by corporate insiders.
Trending Headlines about Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: TV personality/market commentator Jim Cramer reiterated a buy-tilting stance — advising investors to “buy some here, buy some a little bit lower,” which can support retail momentum and short-term investor confidence. Jim Cramer on Netflix
- Positive Sentiment: Market response to Netflix walking away from its bid for Warner Bros. assets has been upbeat — reports note a strong near-term rally and at least one bank (Citi) turning bullish, arguing the move preserves capital and simplifies execution risk. That narrative supports multiple analysts raising targets and buyer interest. Netflix Stock Surges After Walking Away From Warner Deal
- Positive Sentiment: Content partnerships: Netflix signed an exclusive multi‑year documentary deal with Warner Music Group to mine WMG’s artist catalog for films/series — a steady stream of premium, exclusive music-related content could lift engagement and differentiate the service. Netflix, Warner Music deal
- Positive Sentiment: Live events strategy: Netflix is pushing into live K‑pop events (notably the BTS comeback livestream) and sees more opportunity in Korea — if monetized successfully these events can add new revenue streams and global engagement spikes. Netflix sees more prospects for live events
- Neutral Sentiment: New programming: Netflix and Higher Ground/Obamas are producing an eight-episode series about the FTX collapse — high-profile nonfiction can draw viewers but may also court controversy; content upside is balanced by reputational risk. Netflix FTX series
- Negative Sentiment: Operational worries: several outlets flagged slowing paid-subscriber growth (markedly weaker YoY) and a planned increase in 2026 content spending — the combination raises concerns about near-term margin pressure and execution on content ROI. Subscriber growth stalls
- Negative Sentiment: Volatility & valuation questions: commentary and headlines show recent big swings (both rallies and pullbacks), with some analysts highlighting mixed signals on valuation and the stock falling more steeply than the market on certain days — this keeps risk premia elevated. Netflix falls more steeply than market
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
See Also
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