Sound View Wealth Advisors Group LLC raised its stake in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 844.4% during the fourth quarter, HoldingsChannel.com reports. The fund owned 16,838 shares of the Internet television network’s stock after acquiring an additional 15,055 shares during the quarter. Sound View Wealth Advisors Group LLC’s holdings in Netflix were worth $1,579,000 at the end of the most recent reporting period.
Several other hedge funds have also recently bought and sold shares of the stock. Regent Peak Wealth Advisors LLC lifted its holdings in shares of Netflix by 865.2% during the fourth quarter. Regent Peak Wealth Advisors LLC now owns 12,518 shares of the Internet television network’s stock valued at $1,174,000 after acquiring an additional 11,221 shares during the period. Armstrong Advisory Group Inc. grew its holdings in shares of Netflix by 1,036.2% in the 4th quarter. Armstrong Advisory Group Inc. now owns 6,999 shares of the Internet television network’s stock worth $656,000 after purchasing an additional 6,383 shares during the last quarter. Wealth Enhancement Advisory Services LLC grew its holdings in shares of Netflix by 814.0% in the 4th quarter. Wealth Enhancement Advisory Services LLC now owns 942,443 shares of the Internet television network’s stock worth $85,363,000 after purchasing an additional 839,333 shares during the last quarter. NorthCrest Asset Manangement LLC increased its position in shares of Netflix by 2,184.8% during the 4th quarter. NorthCrest Asset Manangement LLC now owns 85,727 shares of the Internet television network’s stock worth $7,841,000 after purchasing an additional 81,975 shares in the last quarter. Finally, Grove Bank & Trust increased its position in shares of Netflix by 1,379.8% during the 4th quarter. Grove Bank & Trust now owns 25,512 shares of the Internet television network’s stock worth $2,392,000 after purchasing an additional 23,788 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.
Netflix Price Performance
Netflix stock opened at $91.82 on Monday. The business’s 50-day simple moving average is $86.87 and its 200 day simple moving average is $101.69. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock has a market cap of $387.68 billion, a price-to-earnings ratio of 36.34, a P/E/G ratio of 1.41 and a beta of 1.68. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12.
Insider Buying and Selling at Netflix
In related news, Director Reed Hastings sold 410,550 shares of the stock in a transaction that occurred on Monday, March 2nd. The shares were sold at an average price of $97.01, for a total value of $39,827,455.50. Following the transaction, the director directly owned 3,940 shares in the company, valued at $382,219.40. This represents a 99.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, CEO Gregory K. Peters sold 27,312 shares of the firm’s stock in a transaction that occurred on Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the completion of the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at approximately $10,166,933.60. The trade was a 18.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 1,520,133 shares of company stock valued at $137,259,786 over the last 90 days. Company insiders own 1.37% of the company’s stock.
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: TV personality/market commentator Jim Cramer reiterated a buy-tilting stance — advising investors to “buy some here, buy some a little bit lower,” which can support retail momentum and short-term investor confidence. Jim Cramer on Netflix
- Positive Sentiment: Market response to Netflix walking away from its bid for Warner Bros. assets has been upbeat — reports note a strong near-term rally and at least one bank (Citi) turning bullish, arguing the move preserves capital and simplifies execution risk. That narrative supports multiple analysts raising targets and buyer interest. Netflix Stock Surges After Walking Away From Warner Deal
- Positive Sentiment: Content partnerships: Netflix signed an exclusive multi‑year documentary deal with Warner Music Group to mine WMG’s artist catalog for films/series — a steady stream of premium, exclusive music-related content could lift engagement and differentiate the service. Netflix, Warner Music deal
- Positive Sentiment: Live events strategy: Netflix is pushing into live K‑pop events (notably the BTS comeback livestream) and sees more opportunity in Korea — if monetized successfully these events can add new revenue streams and global engagement spikes. Netflix sees more prospects for live events
- Neutral Sentiment: New programming: Netflix and Higher Ground/Obamas are producing an eight-episode series about the FTX collapse — high-profile nonfiction can draw viewers but may also court controversy; content upside is balanced by reputational risk. Netflix FTX series
- Negative Sentiment: Operational worries: several outlets flagged slowing paid-subscriber growth (markedly weaker YoY) and a planned increase in 2026 content spending — the combination raises concerns about near-term margin pressure and execution on content ROI. Subscriber growth stalls
- Negative Sentiment: Volatility & valuation questions: commentary and headlines show recent big swings (both rallies and pullbacks), with some analysts highlighting mixed signals on valuation and the stock falling more steeply than the market on certain days — this keeps risk premia elevated. Netflix falls more steeply than market
Analyst Upgrades and Downgrades
A number of equities analysts have commented on the stock. Cfra upgraded shares of Netflix from a “hold” rating to a “buy” rating and set a $115.00 price target on the stock in a research report on Friday, March 6th. President Capital raised their price objective on shares of Netflix from $120.00 to $133.00 and gave the stock a “buy” rating in a report on Monday, March 2nd. HSBC cut their target price on shares of Netflix from $107.00 to $106.00 and set a “buy” rating for the company in a research note on Wednesday, January 21st. Guggenheim decreased their price target on Netflix from $145.00 to $130.00 and set a “buy” rating on the stock in a research report on Wednesday, January 21st. Finally, Jefferies Financial Group reaffirmed a “buy” rating on shares of Netflix in a report on Friday, February 27th. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have given a Hold rating to the stock. According to MarketBeat, Netflix presently has a consensus rating of “Moderate Buy” and a consensus price target of $114.35.
Check Out Our Latest Stock Analysis on Netflix
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
Further Reading
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