Appleton Partners Inc. MA Acquires 42,016 Shares of ServiceNow, Inc. $NOW

Appleton Partners Inc. MA lifted its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 353.9% during the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 53,889 shares of the information technology services provider’s stock after acquiring an additional 42,016 shares during the quarter. Appleton Partners Inc. MA’s holdings in ServiceNow were worth $8,255,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors and hedge funds also recently bought and sold shares of NOW. Kilter Group LLC purchased a new position in ServiceNow in the 2nd quarter valued at approximately $25,000. IAG Wealth Partners LLC lifted its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares in the last quarter. Total Investment Management Inc. bought a new position in shares of ServiceNow in the second quarter worth $31,000. Bogart Wealth LLC grew its position in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares in the last quarter. Finally, Wealth Watch Advisors INC purchased a new position in shares of ServiceNow in the third quarter valued at $29,000. 87.18% of the stock is owned by institutional investors.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

Insiders Place Their Bets

In other news, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This trade represents a 3.13% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 16,237 shares of company stock valued at $1,697,162 in the last quarter. Corporate insiders own 0.34% of the company’s stock.

ServiceNow Stock Performance

Shares of NOW opened at $110.86 on Tuesday. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market cap of $115.96 billion, a PE ratio of 66.46, a price-to-earnings-growth ratio of 1.87 and a beta of 0.99. The stock has a 50-day moving average price of $115.29 and a 200-day moving average price of $152.12.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period in the prior year, the business earned $0.73 earnings per share. As a group, equities analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of brokerages recently issued reports on NOW. Wall Street Zen cut ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. DA Davidson reaffirmed a “buy” rating and set a $220.00 target price on shares of ServiceNow in a report on Thursday, January 29th. BMO Capital Markets decreased their price target on ServiceNow from $175.00 to $170.00 and set an “outperform” rating on the stock in a research report on Thursday, January 29th. Oppenheimer reissued an “outperform” rating and issued a $175.00 price target (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Finally, Royal Bank Of Canada cut their price objective on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a research report on Monday, February 9th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and an average target price of $192.61.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.