Diversified Trust Co. increased its stake in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 594.0% during the fourth quarter, according to its most recent filing with the SEC. The fund owned 72,283 shares of the Internet television network’s stock after buying an additional 61,868 shares during the quarter. Diversified Trust Co.’s holdings in Netflix were worth $6,777,000 at the end of the most recent quarter.
Several other institutional investors also recently added to or reduced their stakes in the stock. Imprint Wealth LLC bought a new position in Netflix in the 3rd quarter worth approximately $25,000. Retirement Wealth Solutions LLC bought a new stake in Netflix during the 3rd quarter valued at $28,000. Steph & Co. lifted its position in shares of Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after acquiring an additional 17 shares in the last quarter. Bare Financial Services Inc lifted its position in shares of Netflix by 93.3% during the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock worth $35,000 after acquiring an additional 14 shares in the last quarter. Finally, Horizon Financial Services LLC boosted its holdings in shares of Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock worth $35,000 after acquiring an additional 24 shares during the period. Institutional investors own 80.93% of the company’s stock.
Wall Street Analysts Forecast Growth
Several brokerages have recently weighed in on NFLX. Barclays began coverage on Netflix in a research report on Monday, March 2nd. They issued an “equal weight” rating and a $115.00 price target for the company. Wedbush restated an “outperform” rating and issued a $115.00 target price on shares of Netflix in a research note on Friday, February 20th. Weiss Ratings lowered Netflix from a “buy (b-)” rating to a “hold (c+)” rating in a report on Thursday, January 22nd. Citic Securities decreased their price target on Netflix from $109.00 to $95.00 and set a “hold” rating on the stock in a research report on Monday, January 26th. Finally, Loop Capital set a $104.00 price target on shares of Netflix in a report on Tuesday, January 27th. Two analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and thirteen have issued a Hold rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $114.35.
More Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Citi resumes coverage, reiterates Buy and $115 price objective — Citi points to improving profitability, pricing power and enhanced capital returns as upside catalysts for Netflix. Citi Resumes Coverage of Netflix (NFLX) Stock
- Positive Sentiment: Ad business momentum — reports highlight Netflix’s ad revenue surge ( ~$1.5B and estimates up to $3B in 2026) and its investment in an in‑house ad platform, which supports higher monetization per user and recurring revenue diversification. Netflix’s Ad Revenue Surges to $1.5 Billion: Is the Stock a No-Brainer Buy Today With $2,000?
- Positive Sentiment: Live events and cultural hits driving engagement — Netflix streamed BTS’s Seoul concert (positioning it as a leader in live concert streaming) and launched a successful second season of “Culinary Class Wars,” which drove restaurant bookings and demonstrates content’s real‑world economic and engagement impact. These signal subscriber engagement and event‑driven monetization upside. BTS Comeback Becomes Netflix’s Biggest Live Bet Yet A Netflix cooking show is changing how people travel — and restaurants are seeing bookings jump 303%
- Negative Sentiment: Price sensitivity among consumers — a report on Canadian streaming behavior shows cash‑strapped consumers gravitating to lower‑cost ad tiers, which could limit ARPU upside in pressured markets even as ad revenue grows. NFLX, DIS, PSKY: New ‘Couch Potato Report’ Shows Cash-Strapped Canadians Choose to Stream with Ads
Insider Activity at Netflix
In other Netflix news, Director Reed Hastings sold 410,550 shares of the stock in a transaction that occurred on Monday, March 2nd. The shares were sold at an average price of $97.01, for a total transaction of $39,827,455.50. Following the transaction, the director directly owned 3,940 shares in the company, valued at $382,219.40. This trade represents a 99.05% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider David A. Hyman sold 5,727 shares of Netflix stock in a transaction that occurred on Monday, February 9th. The stock was sold at an average price of $81.06, for a total transaction of $464,230.62. Following the transaction, the insider directly owned 316,100 shares in the company, valued at $25,623,066. This trade represents a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 1,520,133 shares of company stock worth $137,259,786 in the last three months. 1.37% of the stock is owned by insiders.
Netflix Stock Up 1.7%
NFLX stock opened at $93.38 on Tuesday. The company’s 50 day moving average is $86.95 and its 200 day moving average is $101.49. The stock has a market cap of $394.27 billion, a price-to-earnings ratio of 36.95, a price-to-earnings-growth ratio of 1.41 and a beta of 1.68. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. Netflix, Inc. has a 1-year low of $75.01 and a 1-year high of $134.12.
Netflix (NASDAQ:NFLX – Get Free Report) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business’s quarterly revenue was up 17.6% compared to the same quarter last year. During the same quarter in the previous year, the company earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts predict that Netflix, Inc. will post 24.58 EPS for the current fiscal year.
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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