Canvas Wealth Advisors LLC Has $1.99 Million Stock Position in ServiceNow, Inc. $NOW

Canvas Wealth Advisors LLC lifted its stake in ServiceNow, Inc. (NYSE:NOW) by 1,995.0% in the fourth quarter, HoldingsChannel reports. The institutional investor owned 12,989 shares of the information technology services provider’s stock after buying an additional 12,369 shares during the quarter. Canvas Wealth Advisors LLC’s holdings in ServiceNow were worth $1,990,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also modified their holdings of the company. Kilter Group LLC acquired a new position in ServiceNow during the second quarter worth $25,000. IAG Wealth Partners LLC boosted its stake in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Total Investment Management Inc. acquired a new stake in shares of ServiceNow in the 2nd quarter valued at $31,000. Bogart Wealth LLC grew its holdings in shares of ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the last quarter. Finally, Wealth Watch Advisors INC acquired a new stake in shares of ServiceNow during the 3rd quarter worth about $29,000. Institutional investors own 87.18% of the company’s stock.

Insider Activity at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares in the company, valued at approximately $1,245,419.01. This represents a 45.06% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 over the last 90 days. Insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities analysts recently issued reports on the stock. Piper Sandler reissued an “overweight” rating on shares of ServiceNow in a report on Thursday, January 29th. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Oppenheimer reissued an “outperform” rating and issued a $175.00 target price (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Finally, BTIG Research restated a “buy” rating and set a $200.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $192.61.

ServiceNow Stock Down 1.6%

NYSE:NOW opened at $102.99 on Thursday. The company has a market cap of $107.73 billion, a price-to-earnings ratio of 61.74, a P/E/G ratio of 1.77 and a beta of 0.99. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The stock’s fifty day moving average price is $113.99 and its two-hundred day moving average price is $151.23. ServiceNow, Inc. has a 52-week low of $98.00 and a 52-week high of $211.48.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same period last year, the firm earned $0.73 EPS. On average, analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current year.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts note continued subscription revenue growth (about 21%) and rising AI adoption, supporting durable backlog and high retention — a fundamental reason to view NOW as long‑term momentum. NOW’s Subscription Growth Continues
• Positive Sentiment: Vonage launched a native integration with ServiceNow Voice, embedding enterprise voice + real‑time AI into CSM/ITSM workflows — expands the ServiceNow ecosystem and strengthens its AI platform use cases. Vonage and ServiceNow Expand their Partnership
• Positive Sentiment: Zenity announced a partnership with ServiceNow to operationalize AI agent risk reduction in SecOps, highlighting demand for agent‑safety tooling on the ServiceNow platform. Zenity Announces Partnership With ServiceNow
• Positive Sentiment: Case deployments (e.g., Coforge adopting ServiceNow’s AI‑led HR platform) and manager commentary (Montaka) argue ServiceNow retains a long‑term competitive edge despite short‑term AI‑related noise. Coforge deploys ServiceNow’s AI‑led HR platform
• Positive Sentiment: Company actions and capital allocation (board‑authorized buybacks, cited in recent coverage) signal management confidence and provide a floor for valuation over time. ServiceNow slides 4.5% as investors reprice SaaS
• Neutral Sentiment: Institutional activity and analyst target dispersion remain high (many buy ratings but a wide range of price targets), which increases volatility but is not a clear directional catalyst. Institutional Activity Rises in Russell 1000
• Negative Sentiment: Market reaction to new AI products (notably Anthropic’s agent capabilities) triggered a sectorwide sell‑off that hit ServiceNow as investors reassess whether AI agents could disrupt workflow‑software defensibility. Why ServiceNow Stock Was Drifting Lower Today
• Negative Sentiment: Prominent market voices (Jim Cramer) warned of more near‑term turbulence for NOW, amplifying short‑term selling pressure. Jim Cramer on ServiceNow
• Negative Sentiment: Coverage and headlines noting post‑earnings skepticism and valuation repricing (multiple outlets) have driven price‑target resets and momentum selling. Here’s Why ServiceNow Fell

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.