Netflix, Inc. $NFLX Shares Bought by First Bank & Trust

First Bank & Trust raised its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 925.9% during the 4th quarter, Holdings Channel reports. The firm owned 22,037 shares of the Internet television network’s stock after buying an additional 19,889 shares during the quarter. First Bank & Trust’s holdings in Netflix were worth $2,066,000 as of its most recent filing with the SEC.

A number of other hedge funds have also modified their holdings of the company. Imprint Wealth LLC purchased a new position in shares of Netflix in the third quarter worth about $25,000. Retirement Wealth Solutions LLC purchased a new stake in Netflix in the third quarter valued at approximately $28,000. Steph & Co. increased its holdings in Netflix by 188.9% in the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after buying an additional 17 shares during the period. Bare Financial Services Inc increased its holdings in Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock worth $35,000 after buying an additional 14 shares during the period. Finally, Horizon Financial Services LLC raised its position in Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock worth $35,000 after buying an additional 24 shares during the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In related news, Director Reed Hastings sold 410,550 shares of the company’s stock in a transaction dated Monday, March 2nd. The stock was sold at an average price of $97.01, for a total value of $39,827,455.50. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at approximately $382,219.40. This represents a 99.05% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of the stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $97.00, for a total value of $2,777,110.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at $7,157,339. This represents a 27.95% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

Several analysts have recently commented on the stock. Royal Bank Of Canada reaffirmed a “hold” rating on shares of Netflix in a report on Wednesday, January 21st. Wolfe Research raised their target price on shares of Netflix from $95.00 to $110.00 and gave the stock an “outperform” rating in a report on Friday, February 27th. Freedom Capital upgraded shares of Netflix from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, January 27th. Piper Sandler reaffirmed a “positive” rating and issued a $103.00 price target (down from $140.00) on shares of Netflix in a report on Wednesday, January 21st. Finally, New Street Research cut their price target on Netflix from $100.00 to $96.00 and set a “neutral” rating on the stock in a research report on Thursday, January 22nd. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-six have given a Buy rating and twelve have given a Hold rating to the company. Based on data from MarketBeat.com, Netflix presently has a consensus rating of “Moderate Buy” and an average price target of $114.35.

Netflix Stock Performance

NFLX opened at $92.28 on Thursday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The firm has a fifty day moving average price of $87.04 and a 200 day moving average price of $101.04. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The stock has a market cap of $389.62 billion, a P/E ratio of 36.52, a P/E/G ratio of 1.39 and a beta of 1.68.

Netflix (NASDAQ:NFLX) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. During the same quarter last year, the business earned $0.43 earnings per share. The firm’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Equities research analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current year.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Ad business accelerating — reports show Netflix’s advertising revenue jumped roughly 2.5x to about $1.5B, driven by AI targeting and global scale, supporting the company’s monetization thesis and near-term revenue upside. Netflix Rides on Strong Advertising Revenues: More Upside Ahead?
• Positive Sentiment: Huge live-audience engagement — Netflix said the BTS Seoul concert livestream drew 18.4 million global viewers, signaling strong reach for live and event-based programming that can boost subscriptions and ad inventory value. BTS Seoul concert livestream draws 18.4 million global viewers, Netflix says
• Positive Sentiment: Ad product expansion — Joey Ai announced premium advertising opportunities on Netflix Canada, indicating continued third‑party interest in Netflix’s ad platform and potential to expand ad revenue internationally. Joey Ai Expands Netflix Advertising Opportunities in Canada
• Positive Sentiment: Analyst backing — recent upgrades and reiterated Outperform ratings (including Erste Group and Bernstein coverage) provide short-term buy-side support and may underpin today’s upward move. Sentiment Shifts on These Beaten Down Stocks: NFLX, ORCL
• Neutral Sentiment: Marketing tie-ins widen reach — a McDonald’s tie-in with the Netflix film “KPop Demon Hunters” is expected to drive mass awareness (analyst suggests big sales for McDonald’s), offering promotional upside for Netflix but limited direct revenue impact. Gonna be golden: These ‘KPop Demon Hunters’ meals could make McDonald’s $100 million
• Neutral Sentiment: Strategic content moves — partnerships like the Warner Music first‑look deal and Netflix walking away from a Warner Bros. acquisition both reshape content strategy; they affect medium‑term growth mix but are mixed for near-term stock direction. Is Netflix’s (NFLX) Warner Music Deal a Clue to Its Next Advertising Growth Lever?
• Negative Sentiment: Valuation concerns — analysts note Netflix trades at ~7.3x price/sales and caution that slowing core growth plus heavy early‑2026 content spending could make the multiple look stretched, leaving the stock vulnerable if ad or subscriber momentum softens. Is Netflix Stock’s 7.3X PS Still Worth it? Buy, Sell, or Hold?
• Negative Sentiment: Investor sentiment and Q4 concerns — investor letters and coverage flag lingering sentiment pressure from recent quarters and strategic uncertainty, which can weigh on multiples despite operational progress. Investors’ Concerns Hurt Netflix (NFLX) in Q4

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.