Sonalee Elizabeth Parekh Sells 18,717 Shares of Asana (NYSE:ASAN) Stock

Asana, Inc. (NYSE:ASAN) CFO Sonalee Elizabeth Parekh sold 18,717 shares of Asana stock in a transaction dated Monday, March 23rd. The stock was sold at an average price of $6.62, for a total value of $123,906.54. Following the completion of the transaction, the chief financial officer owned 915,281 shares in the company, valued at approximately $6,059,160.22. This represents a 2.00% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link.

Sonalee Elizabeth Parekh also recently made the following trade(s):

• On Friday, March 20th, Sonalee Elizabeth Parekh sold 34,151 shares of Asana stock. The shares were sold at an average price of $6.65, for a total value of $227,104.15.

Asana Price Performance

ASAN opened at $6.20 on Friday. The stock’s 50 day simple moving average is $8.20 and its 200 day simple moving average is $11.75. The firm has a market cap of $1.47 billion, a price-to-earnings ratio of -7.74 and a beta of 1.01. Asana, Inc. has a 1 year low of $5.96 and a 1 year high of $19.00.

Asana (NYSE:ASAN) last announced its quarterly earnings data on Monday, March 2nd. The company reported $0.08 earnings per share for the quarter, beating the consensus estimate of $0.07 by $0.01. The firm had revenue of $205.57 million during the quarter, compared to the consensus estimate of $205.13 million. Asana had a negative return on equity of 77.05% and a negative net margin of 23.90%.The business’s revenue was up 9.2% compared to the same quarter last year. As a group, sell-side analysts anticipate that Asana, Inc. will post -1.09 EPS for the current year.

Key Asana News

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Fast Company named Asana one of the “most innovative workplace companies” for 2026 — a reputational win that can help enterprise sales and product positioning. Read More.
• Positive Sentiment: Several institutional investors increased or initiated positions in Q4 (Invesco, XTX Topco, Susquehanna, Mercer, Occudo), which can provide steadier demand from larger holders. Read More.
• Neutral Sentiment: Asana reported a modest beat on EPS and revenue growth (~9.2% YoY), but the company remains unprofitable — the results are supportive but not transformative. Read More.
• Neutral Sentiment: MSN included Asana in a software-stock roundup — increased retail visibility could boost interest but provided no new company-specific catalyst. Read More.
• Negative Sentiment: CFO Sonalee Parekh sold 34,151 shares on Mar. 20 (~$6.65 avg); insider selling by a senior officer is typically viewed negatively. Read More.
• Negative Sentiment: CFO Sonalee Parekh sold an additional 18,717 shares on Mar. 23 (~$6.62 avg), further reducing her stake. Read More.
• Negative Sentiment: CAO Veronica Sosa sold 6,479 shares on Mar. 20 (~$6.65 avg), an ~8% trim in her holding. Read More.
• Negative Sentiment: Insider Katie Colendich sold 3,575 shares on Mar. 20 (~$6.65 avg), adding to recent insider liquidation. Read More.
• Negative Sentiment: Coverage noted Asana hit a new 1‑year low after the insider sales — headline risk can pressure sentiment among momentum traders. Read More.
• Negative Sentiment: Multiple brokerages trimmed price targets in March (UBS, Robert W. Baird, Citi and others), leaving a consensus “Hold” and a below‑current price consensus target — analysts’ downgrades limit upside from fundamental re-rating. Read More.

Analyst Upgrades and Downgrades

Several equities research analysts have weighed in on ASAN shares. BTIG Research initiated coverage on shares of Asana in a research report on Tuesday, December 16th. They set a “neutral” rating for the company. KeyCorp decreased their price objective on shares of Asana from $18.00 to $15.00 and set an “overweight” rating on the stock in a research report on Tuesday, March 3rd. HSBC set a $8.00 price objective on shares of Asana in a research note on Friday, February 13th. DA Davidson cut their target price on Asana from $17.00 to $15.00 and set a “neutral” rating on the stock in a research note on Wednesday, December 3rd. Finally, UBS Group reduced their price target on Asana from $16.00 to $9.00 and set a “neutral” rating on the stock in a report on Tuesday, March 3rd. One research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, six have issued a Hold rating and five have assigned a Sell rating to the company. According to MarketBeat, Asana has a consensus rating of “Hold” and a consensus target price of $12.46.

Institutional Investors Weigh In On Asana

Several institutional investors and hedge funds have recently modified their holdings of ASAN. FNY Investment Advisers LLC bought a new stake in shares of Asana during the 3rd quarter valued at about $27,000. Farther Finance Advisors LLC raised its stake in Asana by 119.7% in the third quarter. Farther Finance Advisors LLC now owns 2,553 shares of the company’s stock worth $34,000 after buying an additional 1,391 shares in the last quarter. Jones Financial Companies Lllp raised its stake in Asana by 137.7% in the third quarter. Jones Financial Companies Lllp now owns 2,463 shares of the company’s stock worth $34,000 after buying an additional 1,427 shares in the last quarter. Aster Capital Management DIFC Ltd purchased a new stake in Asana in the fourth quarter worth about $50,000. Finally, Daiwa Securities Group Inc. lifted its holdings in Asana by 64.0% in the second quarter. Daiwa Securities Group Inc. now owns 4,371 shares of the company’s stock worth $59,000 after buying an additional 1,706 shares during the period. 26.21% of the stock is owned by hedge funds and other institutional investors.

Asana Company Profile

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.