NIKE (NYSE:NKE – Get Free Report) had its target price lowered by stock analysts at Telsey Advisory Group from $72.00 to $65.00 in a report released on Wednesday, Marketbeat reports. The firm currently has a “market perform” rating on the footwear maker’s stock. Telsey Advisory Group’s price objective suggests a potential upside of 24.93% from the company’s previous close.
A number of other equities research analysts have also recently issued reports on NKE. BNP Paribas Exane decreased their target price on NIKE from $38.00 to $35.00 and set an “underperform” rating for the company in a research report on Friday, December 19th. Truist Financial set a $69.00 price target on shares of NIKE in a research report on Wednesday, January 14th. Needham & Company LLC cut shares of NIKE from a “buy” rating to a “hold” rating in a research note on Thursday, January 8th. Williams Trading decreased their price objective on shares of NIKE from $100.00 to $80.00 and set a “buy” rating for the company in a report on Friday, December 19th. Finally, Daiwa Securities Group lowered their target price on shares of NIKE from $75.00 to $61.00 in a research note on Tuesday, December 23rd. Twenty-two analysts have rated the stock with a Buy rating, ten have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, NIKE currently has an average rating of “Moderate Buy” and a consensus target price of $73.20.
Read Our Latest Research Report on NIKE
NIKE Stock Performance
Insider Buying and Selling at NIKE
In other NIKE news, CEO Elliott Hill acquired 16,388 shares of NIKE stock in a transaction dated Monday, December 29th. The stock was bought at an average cost of $61.10 per share, with a total value of $1,001,306.80. Following the completion of the transaction, the chief executive officer owned 241,587 shares of the company’s stock, valued at $14,760,965.70. The trade was a 7.28% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Corporate insiders own 0.80% of the company’s stock.
Hedge Funds Weigh In On NIKE
Large investors have recently bought and sold shares of the stock. Cornerstone Financial Management LLC bought a new stake in NIKE in the 4th quarter valued at $26,000. Sankala Group LLC bought a new position in shares of NIKE during the 4th quarter worth about $26,000. J.Safra Asset Management Corp bought a new position in shares of NIKE during the 4th quarter worth about $29,000. Kemnay Advisory Services Inc. acquired a new position in shares of NIKE during the fourth quarter valued at about $30,000. Finally, Twin Peaks Wealth Advisors LLC acquired a new position in shares of NIKE during the second quarter valued at about $31,000. 64.25% of the stock is currently owned by institutional investors and hedge funds.
Key NIKE News
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Seeking Alpha highlights the turnaround is working — Q2 FY2026 EPS beat by 43%, strong running category growth and expectations that margin pressures are temporary; the note carries a $85 price target and Strong Buy view. Nike At 5-Year Lows: Why The Turnaround Is Already Working
- Positive Sentiment: Zacks argues Nike has the mix of factors that increase the likelihood of an earnings beat given its surprise history — this supports upside risk into the print. Will Nike (NKE) Beat Estimates Again in Its Next Earnings Report?
- Positive Sentiment: Bank of America reiterates a Buy and cites improving North America execution and potential tailwinds (World Cup product cycle) that could lift results despite global headwinds. Nike gaining traction in North America ahead of Q3 earnings, Bank of America says
- Neutral Sentiment: Zacks and other previews compile Wall Street estimates and key metrics to watch in the Q3 release (revenue mix, margins, China trends); these previews help set expectations but are not new catalysts. Stay Ahead of the Game With Nike (NKE) Q3 Earnings
- Neutral Sentiment: General earnings-prep pieces and trending-stock coverage note heavy investor attention ahead of the print; useful for sentiment context but not direct drivers. NIKE, Inc. (NKE) Is a Trending Stock
- Negative Sentiment: Telsey Advisory cut its price target to $65 and moved to Market Perform, signaling less near-term upside and contributing to weak sentiment. Telsey Advisory price target cut
- Negative Sentiment: Analysts and previews (Benzinga/Yahoo) warn of a Q3 sales decline and ~200bps gross-margin contraction driven by China softness, tariffs and inventory actions — these are the main near-term earnings risks. Nike Q3 Preview: Gross Margin Contract
- Negative Sentiment: Erste trimmed FY2026 EPS slightly; separate reports note bearish outlooks from institutions (Deutsche Bank commentary), adding to sell-side caution. Erste Group estimate cut / MarketBeat summary
About NIKE
Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.
The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).
Further Reading
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