Analyzing Bilibili (NASDAQ:BILI) and FOX (NASDAQ:FOXA)

FOX (NASDAQ:FOXA) and Bilibili (NASDAQ:BILI) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, dividends, analyst recommendations and valuation.

Volatility & Risk

FOX has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.75, suggesting that its stock price is 25% less volatile than the S&P 500.

Profitability

This table compares FOX and Bilibili’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
FOX	11.41%	18.14%	9.40%
Bilibili	3.96%	9.78%	3.76%

Institutional and Insider Ownership

52.5% of FOX shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 19.7% of FOX shares are owned by insiders. Comparatively, 22.2% of Bilibili shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and recommmendations for FOX and Bilibili, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FOX	1	9	7	0	2.35
Bilibili	0	1	8	0	2.89

FOX currently has a consensus target price of $71.27, suggesting a potential upside of 20.57%. Bilibili has a consensus target price of $30.50, suggesting a potential upside of 36.60%. Given Bilibili’s stronger consensus rating and higher possible upside, analysts clearly believe Bilibili is more favorable than FOX.

Earnings & Valuation

This table compares FOX and Bilibili”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FOX	$16.30 billion	1.54	$2.26 billion	$4.16	14.21
Bilibili	$4.34 billion	2.15	$166.02 million	$0.38	58.76

FOX has higher revenue and earnings than Bilibili. FOX is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

About FOX

Fox Corporation operates as a news, sports, and entertainment company in the United States (U.S.). The company operates through four segments: Cable Network Programming, Television, Credible, and The FOX Studio Lot. The Cable Network Programming segment produces and licenses news and sports content for distribution through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors, and other digital platforms primarily in the U.S. Television segment produces, acquires, markets, and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, and operates power broadcast television stations including duopolies and other digital platform; and produces content for third parties. The Credible segment engages in the consumer finance marketplace. The FOX Studio Lot segment provides television and film production services along with office space, studio operation services and includes all operations of the facility. The company was incorporated in 2018 and is headquartered in New York, New York.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.