Capital Investment Advisors LLC Sells 3,740 Shares of Procter & Gamble Company (The) $PG

Capital Investment Advisors LLC decreased its position in shares of Procter & Gamble Company (The) (NYSE:PG) by 1.8% during the fourth quarter, HoldingsChannel reports. The institutional investor owned 203,928 shares of the company’s stock after selling 3,740 shares during the period. Capital Investment Advisors LLC’s holdings in Procter & Gamble were worth $29,225,000 as of its most recent SEC filing.

A number of other hedge funds also recently added to or reduced their stakes in the company. Halbert Hargrove Global Advisors LLC purchased a new stake in Procter & Gamble during the 3rd quarter valued at $25,000. Saranac Partners Ltd bought a new stake in shares of Procter & Gamble in the 3rd quarter worth $30,000. Corundum Trust Company INC purchased a new position in shares of Procter & Gamble in the third quarter worth $32,000. Caitlin John LLC bought a new position in shares of Procter & Gamble during the third quarter valued at $34,000. Finally, Marquette Asset Management LLC bought a new position in shares of Procter & Gamble during the third quarter valued at $37,000. 65.77% of the stock is currently owned by hedge funds and other institutional investors.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is pushing higher-margin, premium SKUs (new Swiffer PowerMop pads, Dawn Platinum refill, BEVEL body cream) which could support pricing power and margins if consumers accept upgrades. Should P&G’s Premium Product Push Amid Tariff Pressures Reshape the Investment Case for PG Investors?
• Positive Sentiment: Pampers AMORE launch targets premium diaper buyers and tests P&G’s ability to extract higher price/per-unit in a core baby-care franchise — a potential revenue/margin tailwind if uptake is strong. Pampers Amore Premium Launch Tests Procter And Gamble Pricing Power
• Positive Sentiment: P&G’s Dividend King status and recent MarketBeat coverage highlight defensive, income-oriented investor appeal — supporting demand from yield-focused holders even in volatile markets. Dividend Resilience: Why These Kings Are Safe After a Volatile Q1
• Neutral Sentiment: P&G will webcast its Q3 2025/26 results discussion on April 24 — an event that could move the stock materially depending on organic sales, margins and guidance. P&G to Webcast Discussion of Third Quarter 2025/26 Earnings Results on April 24
• Neutral Sentiment: Zacks/Yahoo attention pieces note heightened user interest in PG; increased search volume can amplify short-term volatility but doesn’t itself change fundamentals. Is Most-Watched Stock Procter & Gamble Company (The) (PG) Worth Betting on Now?
• Negative Sentiment: Erste Group downgraded PG to Hold citing higher energy costs and weak US consumer confidence, a sign analysts see margin and demand risk ahead. Erste Group Downgrades Procter & Gamble (PG) on Cost Pressures and Weak Demand
• Negative Sentiment: Market commentary and a local analyst called P&G’s latest quarter “squeezably soft,” noting stalled organic sales — a near-term growth concern that could pressure guidance. Analyst calls P&G’s latest quarter ‘squeezably soft’ as organic sales stall
• Negative Sentiment: P&L sensitivity to tariffs, energy and input-cost shocks (highlighted by sector commentary on Strait of Hormuz risks) raises macro downside risk for margins and cost pass-through. Here Are 7 Ways the Strait of Hormuz Closure Is Affecting Consumer Staples Stocks
• Negative Sentiment: Recent intraday coverage noted a pullback in PG’s share price in the last session, reflecting investor sensitivity to the near-term softness and analyst actions. Procter & Gamble (PG) Stock Moves -1.04%: What You Should Know

Analyst Ratings Changes

Several research firms recently commented on PG. Deutsche Bank Aktiengesellschaft reduced their price objective on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a report on Monday, December 8th. JPMorgan Chase & Co. upgraded shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and upped their target price for the company from $157.00 to $165.00 in a research note on Friday, January 23rd. Weiss Ratings reiterated a “hold (c)” rating on shares of Procter & Gamble in a research note on Monday, December 29th. Wells Fargo & Company reissued an “overweight” rating and set a $177.00 price objective on shares of Procter & Gamble in a report on Tuesday, February 17th. Finally, Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and increased their price objective for the company from $156.00 to $179.00 in a research report on Tuesday, December 16th. Thirteen research analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the stock. According to data from MarketBeat, Procter & Gamble currently has a consensus rating of “Moderate Buy” and a consensus price target of $168.33.

Procter & Gamble Price Performance

NYSE PG opened at $142.76 on Friday. The company has a 50-day moving average price of $153.93 and a 200-day moving average price of $150.19. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $174.80. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The firm has a market capitalization of $331.78 billion, a P/E ratio of 21.15, a PEG ratio of 4.76 and a beta of 0.37.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm’s revenue was up 1.5% compared to the same quarter last year. During the same quarter last year, the firm posted $1.88 earnings per share. Equities research analysts anticipate that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were paid a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a dividend yield of 3.0%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is currently 62.67%.

Insider Activity

In other news, CEO Ma. Fatima Francisco sold 5,549 shares of the company’s stock in a transaction on Friday, February 27th. The stock was sold at an average price of $165.29, for a total value of $917,194.21. Following the completion of the sale, the chief executive officer directly owned 1,029 shares in the company, valued at $170,083.41. This represents a 84.36% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link. Also, CEO Gary A. Coombe sold 36,093 shares of the firm’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.33, for a total value of $5,858,976.69. Following the completion of the transaction, the chief executive officer directly owned 34,994 shares in the company, valued at approximately $5,680,576.02. This represents a 50.77% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 348,618 shares of company stock worth $55,462,643. Company insiders own 0.20% of the company’s stock.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.