Procter & Gamble Company (The) (NYSE:PG) Given Consensus Recommendation of “Moderate Buy” by Brokerages

Shares of Procter & Gamble Company (The) (NYSE:PG) have been given an average recommendation of “Moderate Buy” by the twenty-one ratings firms that are currently covering the company, MarketBeat reports. Eight equities research analysts have rated the stock with a hold rating and thirteen have issued a buy rating on the company. The average 12-month price target among analysts that have issued a report on the stock in the last year is $168.3333.

PG has been the topic of several analyst reports. Rothschild & Co Redburn increased their price objective on shares of Procter & Gamble from $155.00 to $157.00 and gave the company a “neutral” rating in a report on Friday, January 23rd. JPMorgan Chase & Co. upgraded shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and upped their target price for the company from $157.00 to $165.00 in a research report on Friday, January 23rd. Wells Fargo & Company reissued an “overweight” rating and issued a $177.00 price target on shares of Procter & Gamble in a research note on Tuesday, February 17th. BNP Paribas Exane reduced their price target on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a research report on Friday, January 16th. Finally, TD Cowen cut Procter & Gamble from a “buy” rating to a “hold” rating and lifted their price objective for the stock from $150.00 to $156.00 in a research note on Tuesday, January 27th.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is pushing higher-margin, premium SKUs (new Swiffer PowerMop pads, Dawn Platinum refill, BEVEL body cream) which could support pricing power and margins if consumers accept upgrades. Should P&G’s Premium Product Push Amid Tariff Pressures Reshape the Investment Case for PG Investors?
• Positive Sentiment: Pampers AMORE launch targets premium diaper buyers and tests P&G’s ability to extract higher price/per-unit in a core baby-care franchise — a potential revenue/margin tailwind if uptake is strong. Pampers Amore Premium Launch Tests Procter And Gamble Pricing Power
• Positive Sentiment: P&G’s Dividend King status and recent MarketBeat coverage highlight defensive, income-oriented investor appeal — supporting demand from yield-focused holders even in volatile markets. Dividend Resilience: Why These Kings Are Safe After a Volatile Q1
• Neutral Sentiment: P&G will webcast its Q3 2025/26 results discussion on April 24 — an event that could move the stock materially depending on organic sales, margins and guidance. P&G to Webcast Discussion of Third Quarter 2025/26 Earnings Results on April 24
• Neutral Sentiment: Zacks/Yahoo attention pieces note heightened user interest in PG; increased search volume can amplify short-term volatility but doesn’t itself change fundamentals. Is Most-Watched Stock Procter & Gamble Company (The) (PG) Worth Betting on Now?
• Negative Sentiment: Erste Group downgraded PG to Hold citing higher energy costs and weak US consumer confidence, a sign analysts see margin and demand risk ahead. Erste Group Downgrades Procter & Gamble (PG) on Cost Pressures and Weak Demand
• Negative Sentiment: Market commentary and a local analyst called P&G’s latest quarter “squeezably soft,” noting stalled organic sales — a near-term growth concern that could pressure guidance. Analyst calls P&G’s latest quarter ‘squeezably soft’ as organic sales stall
• Negative Sentiment: P&L sensitivity to tariffs, energy and input-cost shocks (highlighted by sector commentary on Strait of Hormuz risks) raises macro downside risk for margins and cost pass-through. Here Are 7 Ways the Strait of Hormuz Closure Is Affecting Consumer Staples Stocks
• Negative Sentiment: Recent intraday coverage noted a pullback in PG’s share price in the last session, reflecting investor sensitivity to the near-term softness and analyst actions. Procter & Gamble (PG) Stock Moves -1.04%: What You Should Know

Insider Buying and Selling

In related news, CEO Gary A. Coombe sold 36,093 shares of the stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $162.33, for a total value of $5,858,976.69. Following the sale, the chief executive officer directly owned 34,994 shares in the company, valued at $5,680,576.02. This trade represents a 50.77% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Susan Street Whaley sold 1,809 shares of Procter & Gamble stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $159.46, for a total transaction of $288,463.14. Following the transaction, the insider directly owned 30,215 shares in the company, valued at $4,818,083.90. The trade was a 5.65% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 348,618 shares of company stock worth $55,462,643 over the last quarter. Insiders own 0.20% of the company’s stock.

Hedge Funds Weigh In On Procter & Gamble

Several institutional investors and hedge funds have recently made changes to their positions in the company. Halbert Hargrove Global Advisors LLC acquired a new stake in Procter & Gamble during the 3rd quarter worth $25,000. E Fund Management Hong Kong Co. Ltd. grew its stake in Procter & Gamble by 1,000.0% in the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock valued at $25,000 after acquiring an additional 150 shares during the period. Park Square Financial Group LLC increased its holdings in shares of Procter & Gamble by 65.1% in the fourth quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock worth $26,000 after acquiring an additional 71 shares in the last quarter. Evolution Wealth Management Inc. increased its holdings in shares of Procter & Gamble by 1,315.4% in the fourth quarter. Evolution Wealth Management Inc. now owns 184 shares of the company’s stock worth $26,000 after acquiring an additional 171 shares in the last quarter. Finally, Litman Gregory Wealth Management LLC acquired a new stake in shares of Procter & Gamble during the fourth quarter worth about $26,000. Institutional investors and hedge funds own 65.77% of the company’s stock.

Procter & Gamble Price Performance

Shares of PG stock opened at $142.76 on Friday. The firm has a market cap of $331.78 billion, a price-to-earnings ratio of 21.15, a PEG ratio of 4.76 and a beta of 0.37. Procter & Gamble has a 12 month low of $137.62 and a 12 month high of $174.80. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The stock has a 50-day moving average price of $153.93 and a 200 day moving average price of $150.19.

Procter & Gamble (NYSE:PG) last released its earnings results on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company’s revenue was up 1.5% compared to the same quarter last year. During the same period in the prior year, the company posted $1.88 EPS. Research analysts expect that Procter & Gamble will post 6.91 EPS for the current year.

Procter & Gamble Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were given a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a dividend yield of 3.0%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s payout ratio is presently 62.67%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.