Eastern Bank increased its stake in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 894.1% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 613,558 shares of the Internet television network’s stock after acquiring an additional 551,839 shares during the quarter. Netflix comprises approximately 1.0% of Eastern Bank’s portfolio, making the stock its 27th largest holding. Eastern Bank’s holdings in Netflix were worth $57,527,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
A number of other institutional investors and hedge funds have also recently bought and sold shares of the stock. Vanguard Group Inc. lifted its stake in Netflix by 0.4% in the third quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock valued at $46,183,983,000 after buying an additional 142,238 shares during the last quarter. Contravisory Investment Management Inc. boosted its holdings in shares of Netflix by 837.2% in the fourth quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock valued at $10,443,000 after acquiring an additional 99,496 shares during the period. Grove Bank & Trust grew its position in shares of Netflix by 1,379.8% during the fourth quarter. Grove Bank & Trust now owns 25,512 shares of the Internet television network’s stock worth $2,392,000 after acquiring an additional 23,788 shares during the last quarter. CIBC Capital Markets Europe S.A. increased its holdings in shares of Netflix by 171.4% in the 3rd quarter. CIBC Capital Markets Europe S.A. now owns 66,503 shares of the Internet television network’s stock valued at $79,732,000 after acquiring an additional 42,000 shares during the period. Finally, NorthCrest Asset Manangement LLC increased its holdings in shares of Netflix by 2,184.8% in the 4th quarter. NorthCrest Asset Manangement LLC now owns 85,727 shares of the Internet television network’s stock valued at $7,841,000 after acquiring an additional 81,975 shares during the period. 80.93% of the stock is owned by hedge funds and other institutional investors.
Insider Buying and Selling
In other Netflix news, CFO Spencer Adam Neumann sold 28,630 shares of the business’s stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $97.00, for a total transaction of $2,777,110.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at approximately $7,157,339. The trade was a 27.95% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, insider Cletus R. Willems sold 3,136 shares of the stock in a transaction that occurred on Tuesday, February 10th. The stock was sold at an average price of $82.67, for a total value of $259,253.12. The disclosure for this sale is available in the SEC filing. Insiders have sold 1,520,133 shares of company stock worth $137,259,786 in the last three months. Company insiders own 1.37% of the company’s stock.
Netflix Stock Up 0.1%
Netflix (NASDAQ:NFLX – Get Free Report) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business’s revenue was up 17.6% compared to the same quarter last year. During the same period in the previous year, the business posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Analysts say the price increases should drive meaningful revenue upside (estimates cite as much as ~$1.7B potential incremental revenue) with limited churn risk — a direct boost to near‑term top‑line and profit leverage. Netflix Price Hikes Could Unlock $1.7 Billion
- Positive Sentiment: Multiple firms (including Jefferies, Citi, JPMorgan and Oppenheimer) responded with upgraded views or higher targets, arguing strong engagement and low churn give Netflix room to raise prices — this analyst support is pro‑stock. Jefferies Commentary on Price Hike
- Positive Sentiment: Research upgrades and modest EPS estimate bumps (e.g., Erste Group raising EPS and issuing a Buy) reinforce the view that higher ARPU will flow through to earnings. Erste Group Upgrade / Marketbeat
- Neutral Sentiment: Price changes: ad tier to $8.99 (+$1), standard to $19.99 (+$2), premium to $26.99 (+$2). Netflix says the increases help fund a $20B content budget (up ~$2B yr/yr). This is the direct rationale investors are pricing in. Reuters: Netflix raises subscription prices
- Neutral Sentiment: Widespread media coverage details the new rates and compares competitors; useful for gauging consumer reaction but not immediately decisive for fundamentals. Investopedia Pricing Summary
- Negative Sentiment: Political and consumer backlash: critics (including Senator Elizabeth Warren) flagged the hike soon after a large payout, which could pressure PR and invite scrutiny — a headline risk. Benzinga: Warren Criticism
- Negative Sentiment: Longer‑term risk: repeated “stream‑flation” could push price‑sensitive subscribers toward free alternatives (YouTube, ad‑supported platforms), so the revenue upside depends on continued low churn. Some commentators remain cautious. Business Insider: Stream‑flation
Analysts Set New Price Targets
A number of brokerages recently weighed in on NFLX. Pivotal Research decreased their price target on shares of Netflix from $105.00 to $95.00 and set a “hold” rating for the company in a research note on Wednesday, January 21st. HSBC dropped their price objective on shares of Netflix from $107.00 to $106.00 and set a “buy” rating on the stock in a research note on Wednesday, January 21st. DZ Bank reiterated a “buy” rating on shares of Netflix in a research note on Friday, February 27th. Jefferies Financial Group reiterated a “buy” rating on shares of Netflix in a research note on Friday, February 27th. Finally, Freedom Capital raised Netflix from a “hold” rating to a “strong-buy” rating in a report on Tuesday, January 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and twelve have assigned a Hold rating to the company. Based on data from MarketBeat.com, Netflix currently has an average rating of “Moderate Buy” and an average price target of $114.55.
Read Our Latest Stock Analysis on NFLX
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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