Roku, Inc. (NASDAQ:ROKU) Short Interest Down 21.1% in March

Roku, Inc. (NASDAQ:ROKU) saw a large decrease in short interest in March. As of March 13th, there was short interest totaling 6,528,887 shares, a decrease of 21.1% from the February 26th total of 8,270,569 shares. Based on an average daily trading volume, of 3,381,180 shares, the days-to-cover ratio is currently 1.9 days. Currently, 5.1% of the shares of the stock are sold short.

Insider Buying and Selling

In related news, CEO Anthony J. Wood sold 75,000 shares of the company’s stock in a transaction dated Monday, January 12th. The shares were sold at an average price of $109.61, for a total value of $8,220,750.00. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, SVP Christopher T. Handman sold 2,999 shares of the stock in a transaction dated Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total transaction of $286,614.43. Following the completion of the transaction, the senior vice president directly owned 2,999 shares of the company’s stock, valued at $286,614.43. This trade represents a 50.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 213,124 shares of company stock worth $21,433,878. Insiders own 13.98% of the company’s stock.

Institutional Trading of Roku

Hedge funds and other institutional investors have recently modified their holdings of the stock. Empowered Funds LLC raised its position in shares of Roku by 18.6% during the first quarter. Empowered Funds LLC now owns 3,291 shares of the company’s stock worth $232,000 after acquiring an additional 515 shares during the last quarter. Focus Partners Wealth bought a new position in Roku in the first quarter valued at about $229,000. Charles Schwab Investment Management Inc. boosted its holdings in Roku by 1.7% in the second quarter. Charles Schwab Investment Management Inc. now owns 1,045,586 shares of the company’s stock valued at $91,897,000 after acquiring an additional 17,254 shares during the last quarter. Prudential Financial Inc. increased its position in Roku by 40.3% in the second quarter. Prudential Financial Inc. now owns 19,582 shares of the company’s stock worth $1,721,000 after purchasing an additional 5,620 shares during the period. Finally, Steward Partners Investment Advisory LLC raised its holdings in Roku by 53.9% during the 2nd quarter. Steward Partners Investment Advisory LLC now owns 885 shares of the company’s stock worth $78,000 after purchasing an additional 310 shares during the last quarter. Institutional investors and hedge funds own 86.30% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts have recently weighed in on the company. Oppenheimer upped their price objective on Roku from $105.00 to $120.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. JPMorgan Chase & Co. raised their target price on Roku from $115.00 to $125.00 and gave the stock an “overweight” rating in a research report on Friday, December 12th. Citizens Jmp reaffirmed a “market outperform” rating and issued a $145.00 price target on shares of Roku in a research note on Tuesday, December 2nd. Wall Street Zen upgraded Roku from a “hold” rating to a “buy” rating in a research report on Sunday, December 7th. Finally, Evercore reiterated an “outperform” rating and set a $150.00 price objective on shares of Roku in a research note on Friday, February 13th. One research analyst has rated the stock with a Strong Buy rating, twenty-one have issued a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $126.75.

Roku Stock Down 2.1%

Roku stock opened at $87.15 on Friday. The stock has a 50-day simple moving average of $94.94 and a 200 day simple moving average of $99.53. The stock has a market capitalization of $12.85 billion, a price-to-earnings ratio of 152.90 and a beta of 1.98. Roku has a 12-month low of $52.43 and a 12-month high of $116.66.

Roku (NASDAQ:ROKU) last issued its quarterly earnings data on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The firm had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The company’s revenue was up 16.1% on a year-over-year basis. During the same quarter in the prior year, the firm earned ($0.24) EPS. As a group, sell-side analysts anticipate that Roku will post -0.3 EPS for the current year.

Roku News Summary

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Zacks publishes a bullish take arguing Roku is a strong growth stock based on style scores and growth metrics — this can support investor interest and constructive analyst sentiment. Here’s Why Roku (ROKU) is a Strong Growth Stock
• Positive Sentiment: Roku added 16 free streaming channels and made its “Howdy” $2.99 ad-free service available on Prime Video — expands distribution, content inventory and potential ad/subscription revenue. Roku Expands Free Channel Lineup
• Positive Sentiment: Roku announced a partnership with Texas A&M to expand streaming opportunities — partnerships can drive viewership and ad inventory growth over time. Roku Expands Streaming with Texas A&M Partnership
• Neutral Sentiment: Roku is listed among speakers/participants at industry events (StreamTV Europe) — positive for corporate visibility but limited near-term revenue impact. YouTube Joins Questex’s StreamTV Europe
• Neutral Sentiment: Content licensed to/featured on third‑party shows (e.g., a new reality show airing on Roku) increases platform reach but is unlikely to move near-term results materially. New Reality Show Airing on Roku
• Negative Sentiment: Target heavily discounted a Roku 40-inch smart TV — retail price cuts can pressure device ASPs and hardware margins if broader promotional activity follows. Target just slashed the price of its Roku 40-inch smart TV
• Negative Sentiment: A Los Angeles jury ruling found major social platforms negligent for youth harm, triggering broad social‑platform selloffs that included Roku — legal/regulatory risk and sentiment-driven pressure weighed on the stock. Reddit, Meta, Roku, Snap, and Pinterest Shares Plummet
• Negative Sentiment: Recent trading shows Roku moving down more than the broader market, reflecting combination of the legal news, promotional activity and some investor de-risking (including reported ARK trimming earlier) — could keep near-term volatility higher. Roku (ROKU) Dips More Than Broader Market

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.