Balefire LLC Lowers Stake in Amazon.com, Inc. $AMZN

Balefire LLC cut its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 30.1% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 17,830 shares of the e-commerce giant’s stock after selling 7,660 shares during the quarter. Amazon.com comprises approximately 0.8% of Balefire LLC’s portfolio, making the stock its 28th largest holding. Balefire LLC’s holdings in Amazon.com were worth $4,116,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also made changes to their positions in AMZN. Fairway Wealth LLC increased its position in Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in Amazon.com during the 3rd quarter worth approximately $27,000. Bridge Generations Wealth Management LLC lifted its position in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares during the period. Cooksen Wealth LLC grew its stake in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the last quarter. Finally, PayPay Securities Corp grew its stake in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after purchasing an additional 96 shares during the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

AMZN has been the subject of several analyst reports. President Capital cut their price target on Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a research note on Tuesday, February 10th. Raymond James Financial lowered their price objective on shares of Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a research note on Friday. TD Cowen restated a “buy” rating and set a $300.00 price objective on shares of Amazon.com in a research report on Monday, March 23rd. Finally, Truist Financial reduced their target price on shares of Amazon.com from $290.00 to $280.00 and set a “buy” rating for the company in a research note on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $286.57.

Amazon.com Trading Up 0.8%

NASDAQ:AMZN opened at $200.95 on Tuesday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The stock has a fifty day moving average price of $215.66 and a two-hundred day moving average price of $224.87. The stock has a market capitalization of $2.16 trillion, a price-to-earnings ratio of 28.03, a PEG ratio of 1.49 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The company had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the previous year, the firm posted $1.86 earnings per share. Amazon.com’s revenue for the quarter was up 13.6% on a year-over-year basis. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: TGS selects AWS as preferred cloud provider — a multi‑year HPC/AI deal underscores strong enterprise demand for AWS compute and generative AI services, supporting revenue and margin leverage in the cloud business. TGS Announces AWS as its Preferred Cloud Provider
• Positive Sentiment: Amazon bought 1,300 acres near the Columbia River that could host a large data‑center campus — a long‑term bet to expand AWS capacity and regional resiliency for growing cloud and AI workloads. Report: Amazon buys 1,300 acres near Columbia River that could become a giant data center
• Positive Sentiment: Court order bars AI startup Perplexity from scraping Amazon — protects Amazon’s retail data, ad model and control over shopping traffic, limiting competitive threats from AI shopping agents. Amazon Court Win Puts Focus On Control Of AI Shopping Traffic
• Positive Sentiment: Improvements to delivery convenience (new options/features) bolster e‑commerce defensibility and repeat buying, supporting retail revenue stability. Amazon takes delivery convenience to next level
• Neutral Sentiment: Analyst notes and coverage remain mixed but constructive — New Street trimmed its price target slightly ($285→$280) while keeping a Buy, reflecting continued upside expectations despite near‑term noise. New Street adjusts price target on Amazon.com to $280 from $285; maintains Buy rating
• Neutral Sentiment: Zacks and other outlets highlight online store strength (essentials/grocery repeat buying) — supports steady retail revenues but is less likely to move the stock than AWS/AI developments. Can Amazon’s Online Store Strength Drive Upside in Retail Revenues?
• Negative Sentiment: Key AI chip executive departure raises questions about Amazon’s internal AI/hardware roadmap and could slow specialized silicon progress — a concern given the cloud AI arms race. Amazon Just Lost a Key AI Chip Executive. Is That Bad News for AMZN Stock?
• Negative Sentiment: Bearish takes and macro/AI capex worries persist — several opinion pieces warn that elevated AI spending and margin pressure could keep near‑term share performance under pressure despite long‑term AWS upside. Amazon: This Is Worse Than You Think

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 1,000 shares of the company’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $204.25, for a total transaction of $204,250.00. Following the transaction, the chief executive officer directly owned 521,361 shares in the company, valued at approximately $106,487,984.25. This represents a 0.19% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 71,686 shares of company stock valued at $14,688,739. 10.80% of the stock is owned by company insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.