Spire Wealth Management Boosts Stock Holdings in ServiceNow, Inc. $NOW

Spire Wealth Management boosted its position in ServiceNow, Inc. (NYSE:NOW) by 425.1% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 8,523 shares of the information technology services provider’s stock after purchasing an additional 6,900 shares during the period. Spire Wealth Management’s holdings in ServiceNow were worth $1,306,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors also recently added to or reduced their stakes in NOW. Kilter Group LLC acquired a new stake in shares of ServiceNow in the 2nd quarter valued at approximately $25,000. IAG Wealth Partners LLC grew its holdings in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Noble Wealth Management PBC raised its position in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares in the last quarter. Bogart Wealth LLC raised its position in ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after acquiring an additional 15 shares in the last quarter. Finally, Wealth Watch Advisors INC acquired a new stake in ServiceNow in the third quarter valued at $29,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Trading Up 5.6%

NYSE:NOW opened at $104.97 on Tuesday. ServiceNow, Inc. has a 52-week low of $98.00 and a 52-week high of $211.48. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a fifty day simple moving average of $112.44 and a 200-day simple moving average of $149.20. The company has a market capitalization of $109.80 billion, a PE ratio of 62.93, a price-to-earnings-growth ratio of 1.68 and a beta of 0.99.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the company earned $0.73 EPS. On average, equities research analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Activity

In related news, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the transaction, the insider directly owned 8,061 shares in the company, valued at $820,367.97. The trade was a 31.44% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 16,237 shares of company stock worth $1,697,162 over the last ninety days. 0.34% of the stock is currently owned by insiders.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Media and analyst pieces point to renewed buying interest and technical strength as reasons for the stock’s rise; commentary frames the move as momentum-driven rather than tied to a single catalyst. ServiceNow stock is on the rise: Here’s what the chart says
• Positive Sentiment: Headlines highlighting a sharp share move have drawn retail and technical traders’ attention, amplifying intraday momentum. ServiceNow (NOW) shares skyrocket, what you need to know
• Positive Sentiment: A press release notes Ziperase launched an Enterprise Connector on the ServiceNow Store — a small but constructive ecosystem expansion that can help platform adoption and revenue via marketplace integrations. Ziperase Launches Enterprise Connector on the ServiceNow Store
• Positive Sentiment: Investor commentary (The Motley Fool) attributes today’s jump to improving sentiment around AI risk and optimism for ServiceNow’s AI agent/orchestration opportunities — a narrative that supports outsized multiple retention for high-growth SaaS names. Why ServiceNow Stock Jumped Today
• Positive Sentiment: Longer-form pieces argue the broader SaaS sell-off has created buying opportunities for durable franchises like ServiceNow that are embedded in workflows and positioned for AI-led upsell. Why the SaaS Sell-Off Is Creating Generational Buying Opportunities
• Neutral Sentiment: A governance paper on AI oversight for boards underscores that companies adopting AI (including ServiceNow customers) face rising expectations for board-level controls — relevant for long-term adoption and compliance but not an immediate stock mover. AI Governance for Boards: A Framework by Robert Maciejko
• Negative Sentiment: Macro risk: commentary about geopolitical uncertainty (Iran war concerns) could depress broad risk appetite and weigh on SaaS multiples if market volatility rises. The problem for investors: We don’t know how Trump wants the Iran war to end

Wall Street Analysts Forecast Growth

Several brokerages have commented on NOW. The Goldman Sachs Group set a $216.00 target price on shares of ServiceNow in a research report on Monday, February 2nd. Wells Fargo & Company set a $225.00 price target on shares of ServiceNow and gave the company an “overweight” rating in a report on Thursday, January 8th. Needham & Company LLC reiterated a “buy” rating and issued a $155.00 price objective on shares of ServiceNow in a research note on Thursday, February 5th. Macquarie Infrastructure decreased their price objective on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Finally, Robert W. Baird set a $175.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and a consensus target price of $192.61.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.