Edgewell Personal Care (NYSE:EPC) versus Reborn Coffee (NASDAQ:REBN) Head to Head Contrast

Reborn Coffee (NASDAQ:REBN) and Edgewell Personal Care (NYSE:EPC) are both small-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, institutional ownership and earnings.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Reborn Coffee and Edgewell Personal Care, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reborn Coffee	1	0	0	0	1.00
Edgewell Personal Care	1	4	3	0	2.25

Edgewell Personal Care has a consensus price target of $23.67, indicating a potential upside of 12.52%. Given Edgewell Personal Care’s stronger consensus rating and higher possible upside, analysts clearly believe Edgewell Personal Care is more favorable than Reborn Coffee.

Volatility and Risk

Reborn Coffee has a beta of 1.92, suggesting that its share price is 92% more volatile than the S&P 500. Comparatively, Edgewell Personal Care has a beta of 0.52, suggesting that its share price is 48% less volatile than the S&P 500.

Earnings and Valuation

This table compares Reborn Coffee and Edgewell Personal Care”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reborn Coffee	$5.93 million	2.25	-$4.81 million	($2.56)	-0.87
Edgewell Personal Care	$2.22 billion	0.44	$25.40 million	($0.85)	-24.75

Edgewell Personal Care has higher revenue and earnings than Reborn Coffee. Edgewell Personal Care is trading at a lower price-to-earnings ratio than Reborn Coffee, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

1.8% of Reborn Coffee shares are owned by institutional investors. Comparatively, 91.9% of Edgewell Personal Care shares are owned by institutional investors. 24.0% of Reborn Coffee shares are owned by company insiders. Comparatively, 3.0% of Edgewell Personal Care shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Reborn Coffee and Edgewell Personal Care’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Reborn Coffee	-191.48%	N/A	-170.77%
Edgewell Personal Care	-1.76%	7.16%	2.90%

Summary

Edgewell Personal Care beats Reborn Coffee on 10 of the 14 factors compared between the two stocks.

About Reborn Coffee

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.

About Edgewell Personal Care

Edgewell Personal Care Company is a manufacturer and marketer of personal care products in the wet shave, sun and skin care, feminine care and infant care categories. As of September 30, 2016, the Company had a portfolio of over 25 brands. It manages its business in four segments: Wet Shave, Sun and Skin Care, Feminine Care and All Other. Its Wet shave products are sold under the Schick, Wilkinson Sword, Edge, Skintimate, Shave Guard and Personna brand names. Its Sun and Skin Care products are sold under the Banana Boat, Hawaiian Tropic, Wet Ones and Playtex brand names and offers Wet Ones, portable hand wipes category, and Playtex household gloves, the branded household glove in the United States. Its Feminine Care segment markets its products under the Playtex, Stayfree, Carefree and o.b. brands and markets pads and liners. Its All Other segment includes infant care, pet care and miscellaneous other products.