Amazon.com (NASDAQ:AMZN) Price Target Raised to $305.00

Amazon.com (NASDAQ:AMZN) had its target price boosted by Wells Fargo & Company from $304.00 to $305.00 in a research report report published on Thursday morning, MarketBeat.com reports. Wells Fargo & Company currently has an overweight rating on the e-commerce giant’s stock.

Several other research firms also recently commented on AMZN. UBS Group set a $311.00 price objective on Amazon.com in a report on Tuesday, February 3rd. Arete Research lifted their target price on shares of Amazon.com from $283.00 to $285.00 and gave the company a “buy” rating in a research note on Wednesday, February 11th. Cantor Fitzgerald set a $250.00 price target on Amazon.com and gave the stock an “overweight” rating in a research note on Friday, February 6th. JPMorgan Chase & Co. upped their price objective on shares of Amazon.com from $265.00 to $280.00 and gave the stock an “overweight” rating in a report on Wednesday, March 25th. Finally, Barclays reaffirmed a “buy” rating on shares of Amazon.com in a research report on Monday, March 23rd. One analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $286.59.

Amazon.com Price Performance

NASDAQ AMZN opened at $209.77 on Thursday. The firm’s 50-day simple moving average is $213.70 and its two-hundred day simple moving average is $224.31. The company has a market cap of $2.25 trillion, a PE ratio of 29.26, a price-to-earnings-growth ratio of 1.57 and a beta of 1.38. Amazon.com has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the previous year, the firm earned $1.86 EPS. The firm’s quarterly revenue was up 13.6% compared to the same quarter last year. Research analysts predict that Amazon.com will post 6.31 earnings per share for the current year.

Insider Activity

In other news, SVP David Zapolsky sold 10,649 shares of Amazon.com stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.18, for a total value of $4,077,336.96. Following the completion of the sale, the chief executive officer owned 2,238,118 shares in the company, valued at $459,217,051.24. This represents a 0.88% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 72,686 shares of company stock valued at $14,899,239. Company insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Large investors have recently made changes to their positions in the business. Fairway Wealth LLC increased its holdings in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in Amazon.com in the 3rd quarter worth approximately $27,000. MilWealth Group LLC grew its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after buying an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. purchased a new stake in Amazon.com during the 4th quarter valued at about $45,000. Finally, Elkhorn Partners Limited Partnership increased its holdings in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 180 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper and better compete with SpaceX’s Starlink — a strategic, long‑term growth move into connectivity that investors view as expansionary for AWS/IoT opportunities. Amazon in talks to buy $9bn Globalstar (Reuters)
• Positive Sentiment: Wells Fargo reiterated Overweight and nudged its price target higher, naming Amazon a top internet pick on improving AWS momentum and free‑cash‑flow inflection — supportive for sentiment and analyst‑driven buying. Wells Fargo names Amazon top internet pick (247WallSt)
• Positive Sentiment: Billionaire Steve Cohen/Point72 has been a long‑time holder and recent coverage highlights continued institutional interest — a bullish signal for conviction among large investors. Steve Cohen buying AMZN (InsiderMonkey)
• Neutral Sentiment: Amazon and AWS continue to show ecosystem momentum (partner certifications, new standards work such as the Linux‑backed x402 Foundation for agentic AI payments), which underpins long‑term cloud/AI positioning but has limited immediate EPS impact. x402 Foundation founding members include AWS (Cointelegraph)
• Negative Sentiment: Amazon will charge a temporary 3.5% fuel & logistics surcharge to third‑party sellers in the U.S. and Canada effective April 17 to offset rising transport costs — helps Amazon cover costs but risks seller pushback and could pressure marketplace GMV and growth metrics. Amazon adds 3.5% surcharge (CNBC)
• Negative Sentiment: NLRB ruled Amazon must bargain with a Staten Island warehouse union representing ~5,000 workers — an operational and cost risk that raises labor and reputational uncertainty for investors. NLRB orders Amazon to negotiate (Reuters)
• Negative Sentiment: Geopolitical fallout from the Iran conflict remains a live headwind — higher oil drove the seller surcharge and reports of an Iranian strike on an AWS Bahrain data center increase perceived geopolitical/operational risk. These macro forces can pressure valuation multiples and consumer demand. AWS Bahrain data center hit (Blockonomi)
• Negative Sentiment: Amazon’s new chatbot ad tests reportedly show weak early results — a potential near‑term headwind for advertising upside if the format doesn’t scale. Chatbot ad tests weak (TipRanks)
• Negative Sentiment: Heavy insider selling has been flagged in recent data — not proof of trouble but a signaling factor some investors watch for near‑term sentiment pressure. Insider selling and discussion (QuiverQuant)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.