Florida Trust Wealth Management Co decreased its position in shares of NIKE, Inc. (NYSE:NKE – Free Report) by 20.0% in the fourth quarter, Holdings Channel reports. The fund owned 80,026 shares of the footwear maker’s stock after selling 20,069 shares during the period. Florida Trust Wealth Management Co’s holdings in NIKE were worth $5,098,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
A number of other hedge funds also recently bought and sold shares of NKE. Twin Peaks Wealth Advisors LLC acquired a new stake in shares of NIKE in the second quarter valued at about $31,000. Guerra Advisors Inc acquired a new position in shares of NIKE during the 3rd quarter worth about $34,000. Gordian Capital Singapore Pte Ltd bought a new stake in NIKE during the 3rd quarter valued at approximately $35,000. Accredited Wealth Management LLC boosted its stake in NIKE by 268.6% during the 3rd quarter. Accredited Wealth Management LLC now owns 516 shares of the footwear maker’s stock valued at $36,000 after purchasing an additional 376 shares during the period. Finally, Matrix Trust Co grew its holdings in NIKE by 43.6% in the 4th quarter. Matrix Trust Co now owns 596 shares of the footwear maker’s stock valued at $38,000 after buying an additional 181 shares during the last quarter. 64.25% of the stock is currently owned by institutional investors.
Wall Street Analysts Forecast Growth
Several research analysts have commented on the company. China Renaissance dropped their price target on NIKE from $74.60 to $50.30 and set a “hold” rating on the stock in a research report on Thursday. Oppenheimer reissued an “outperform” rating on shares of NIKE in a research report on Wednesday, December 17th. DZ Bank reaffirmed a “buy” rating on shares of NIKE in a research report on Thursday. Stifel Nicolaus dropped their target price on shares of NIKE from $65.00 to $56.00 and set a “hold” rating on the stock in a research report on Wednesday. Finally, UBS Group cut their target price on shares of NIKE from $58.00 to $54.00 and set a “neutral” rating for the company in a research note on Wednesday. Nineteen research analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $63.42.
NIKE Price Performance
Shares of NIKE stock opened at $44.20 on Friday. The firm has a market cap of $65.43 billion, a P/E ratio of 29.27, a price-to-earnings-growth ratio of 2.34 and a beta of 1.31. The firm’s 50-day simple moving average is $58.43 and its 200-day simple moving average is $63.12. NIKE, Inc. has a twelve month low of $43.17 and a twelve month high of $80.17. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.14.
NIKE (NYSE:NKE – Get Free Report) last posted its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.29 by $0.06. The firm had revenue of $11.28 billion during the quarter, compared to analyst estimates of $11.23 billion. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The company’s quarterly revenue was up .1% compared to the same quarter last year. During the same quarter in the prior year, the business posted $0.54 earnings per share. As a group, research analysts expect that NIKE, Inc. will post 2.05 EPS for the current fiscal year.
NIKE Dividend Announcement
The business also recently disclosed a quarterly dividend, which was paid on Wednesday, April 1st. Shareholders of record on Monday, March 2nd were issued a dividend of $0.41 per share. The ex-dividend date of this dividend was Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.7%. NIKE’s dividend payout ratio (DPR) is presently 108.61%.
Key NIKE News
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Dividend streak nears Dividend Aristocrat status — Nike paid a $0.41 quarterly dividend on April 1, 2026, marking 24 consecutive years of increases, which keeps income-oriented investors anchored to the stock. Can Nike Limp Across the Finish Line to Dividend Aristocrat Status?
- Positive Sentiment: Some firms still hold bullish/neutral views — DZ Bank reaffirmed a buy rating and Guggenheim left a $74 target, providing a limited positive counterpoint for longer‑term holders. DZ Bank Reiterates Buy Guggenheim $74 PT
- Neutral Sentiment: Mixed earnings read: Nike slightly beat EPS estimates but management’s guidance and commentary signaled a longer turnaround, making the near‑term outlook unclear for investors. Earnings and Guidance Summary
- Neutral Sentiment: Some analysts and outlets flag the stock as deeply oversold and a possible buy‑the‑dip candidate, but emphasize structural risks that could keep pressure on the shares. Oversold / Buy‑the‑Dip Coverage
- Negative Sentiment: Widespread analyst downgrades and price‑target cuts — multiple firms (Goldman Sachs, BofA, DA Davidson, Barclays, Truist, China Renaissance, Evercore ISI and others) have cut ratings or lowered targets, pressuring sentiment and amplifying selling. Goldman Sachs Downgrade
- Negative Sentiment: Weak forward guidance from the Q3 call drove a sharp intra‑day selloff (reports of ~15% declines after the update) as management signaled revenue and margin headwinds will persist. Earnings Call Highlights
- Negative Sentiment: China demand and direct‑to‑consumer (DTC) execution remain key trouble spots — several articles highlight that China weakness and a DTC reset are major drivers of the slowdown. China/DTC Coverage
- Negative Sentiment: Margin pressure from tariffs, restructuring costs and inventory moves could crimp profits even if revenue stabilizes, per margin‑analysis pieces. Margin Pressure Analysis
- Negative Sentiment: Shareholder litigation inquiry — a law firm is investigating potential misstatements around DTC strategy and disclosures, which adds legal risk and could prolong volatility. Investor Litigation Notice
- Negative Sentiment: Technical/market signals: the stock hit multi‑year lows on heavy volume and faces a weakened analyst consensus, increasing the chance of further downside until clearer signs of a sustained recovery appear. MarketBeat Analysis
About NIKE
Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.
The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).
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