NIKE (NYSE:NKE) Cut to “Neutral” at DA Davidson

DA Davidson lowered shares of NIKE (NYSE:NKE) from a buy rating to a neutral rating in a research note issued to investors on Thursday morning,MarketScreener reports. They currently have $46.00 price objective on the footwear maker’s stock, down from their prior price objective of $72.00.

Other equities analysts have also recently issued reports about the company. Citigroup reduced their target price on NIKE from $65.00 to $53.00 and set a “neutral” rating for the company in a research note on Wednesday. Jefferies Financial Group dropped their price target on shares of NIKE from $110.00 to $90.00 and set a “buy” rating for the company in a research note on Wednesday. The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $52.00 price target (down from $76.00) on shares of NIKE in a report on Wednesday. DZ Bank reiterated a “buy” rating on shares of NIKE in a research note on Thursday. Finally, Williams Trading decreased their price objective on shares of NIKE from $80.00 to $57.00 and set a “buy” rating for the company in a report on Wednesday. Nineteen equities research analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $63.42.

NIKE Trading Up 0.0%

NYSE:NKE opened at $44.20 on Thursday. The stock has a market cap of $65.43 billion, a price-to-earnings ratio of 29.27, a price-to-earnings-growth ratio of 2.34 and a beta of 1.31. NIKE has a one year low of $43.17 and a one year high of $80.17. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.14. The business’s 50-day simple moving average is $58.43 and its 200 day simple moving average is $63.12.

NIKE (NYSE:NKE) last issued its quarterly earnings data on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, beating analysts’ consensus estimates of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The firm had revenue of $11.28 billion during the quarter, compared to analyst estimates of $11.23 billion. During the same quarter last year, the firm earned $0.54 EPS. NIKE’s quarterly revenue was up .1% on a year-over-year basis. As a group, sell-side analysts predict that NIKE will post 2.05 earnings per share for the current fiscal year.

NIKE Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were issued a dividend of $0.41 per share. The ex-dividend date of this dividend was Monday, March 2nd. This represents a $1.64 annualized dividend and a dividend yield of 3.7%. NIKE’s dividend payout ratio is 108.61%.

Institutional Trading of NIKE

Institutional investors and hedge funds have recently made changes to their positions in the stock. Brighton Jones LLC grew its position in shares of NIKE by 388.5% during the fourth quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock worth $15,316,000 after acquiring an additional 160,980 shares during the last quarter. Caxton Associates LLP bought a new stake in NIKE in the 1st quarter valued at about $311,000. United Bank lifted its position in NIKE by 11.3% in the 2nd quarter. United Bank now owns 17,067 shares of the footwear maker’s stock valued at $1,212,000 after purchasing an additional 1,736 shares during the last quarter. Edgestream Partners L.P. boosted its stake in NIKE by 83.6% during the 2nd quarter. Edgestream Partners L.P. now owns 50,759 shares of the footwear maker’s stock valued at $3,606,000 after purchasing an additional 23,110 shares during the period. Finally, Arrowstreet Capital Limited Partnership boosted its stake in NIKE by 410.3% during the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 132,942 shares of the footwear maker’s stock valued at $9,444,000 after purchasing an additional 106,891 shares during the period. 64.25% of the stock is currently owned by institutional investors and hedge funds.

More NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Dividend streak nears Dividend Aristocrat status — Nike paid a $0.41 quarterly dividend on April 1, 2026, marking 24 consecutive years of increases, which keeps income-oriented investors anchored to the stock. Can Nike Limp Across the Finish Line to Dividend Aristocrat Status?
• Positive Sentiment: Some firms still hold bullish/neutral views — DZ Bank reaffirmed a buy rating and Guggenheim left a $74 target, providing a limited positive counterpoint for longer‑term holders. DZ Bank Reiterates Buy Guggenheim $74 PT
• Neutral Sentiment: Mixed earnings read: Nike slightly beat EPS estimates but management’s guidance and commentary signaled a longer turnaround, making the near‑term outlook unclear for investors. Earnings and Guidance Summary
• Neutral Sentiment: Some analysts and outlets flag the stock as deeply oversold and a possible buy‑the‑dip candidate, but emphasize structural risks that could keep pressure on the shares. Oversold / Buy‑the‑Dip Coverage
• Negative Sentiment: Widespread analyst downgrades and price‑target cuts — multiple firms (Goldman Sachs, BofA, DA Davidson, Barclays, Truist, China Renaissance, Evercore ISI and others) have cut ratings or lowered targets, pressuring sentiment and amplifying selling. Goldman Sachs Downgrade
• Negative Sentiment: Weak forward guidance from the Q3 call drove a sharp intra‑day selloff (reports of ~15% declines after the update) as management signaled revenue and margin headwinds will persist. Earnings Call Highlights
• Negative Sentiment: China demand and direct‑to‑consumer (DTC) execution remain key trouble spots — several articles highlight that China weakness and a DTC reset are major drivers of the slowdown. China/DTC Coverage
• Negative Sentiment: Margin pressure from tariffs, restructuring costs and inventory moves could crimp profits even if revenue stabilizes, per margin‑analysis pieces. Margin Pressure Analysis
• Negative Sentiment: Shareholder litigation inquiry — a law firm is investigating potential misstatements around DTC strategy and disclosures, which adds legal risk and could prolong volatility. Investor Litigation Notice
• Negative Sentiment: Technical/market signals: the stock hit multi‑year lows on heavy volume and faces a weakened analyst consensus, increasing the chance of further downside until clearer signs of a sustained recovery appear. MarketBeat Analysis

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).