ServiceNow, Inc. $NOW Shares Bought by SteelPeak Wealth LLC

SteelPeak Wealth LLC grew its position in shares of ServiceNow, Inc. (NYSE:NOW) by 483.1% in the fourth quarter, Holdings Channel reports. The institutional investor owned 8,070 shares of the information technology services provider’s stock after buying an additional 6,686 shares during the period. SteelPeak Wealth LLC’s holdings in ServiceNow were worth $1,236,000 as of its most recent filing with the SEC.

Several other hedge funds also recently made changes to their positions in the company. Cohen Klingenstein LLC lifted its holdings in ServiceNow by 400.0% in the fourth quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock valued at $1,532,000 after acquiring an additional 8,000 shares during the period. Focus Financial Network Inc. grew its stake in shares of ServiceNow by 286.1% during the 4th quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock worth $8,219,000 after purchasing an additional 39,756 shares during the period. Brookstone Capital Management grew its stake in shares of ServiceNow by 428.0% during the 4th quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider’s stock worth $13,964,000 after purchasing an additional 73,894 shares during the period. Beacon Investment Advisory Services Inc. increased its holdings in shares of ServiceNow by 299.4% in the 4th quarter. Beacon Investment Advisory Services Inc. now owns 49,283 shares of the information technology services provider’s stock valued at $7,550,000 after purchasing an additional 36,944 shares in the last quarter. Finally, Jacobs & Co. CA increased its holdings in shares of ServiceNow by 477.3% in the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider’s stock valued at $9,228,000 after purchasing an additional 49,809 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
• Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow’s Deal May Be Bigger Than It Looks
• Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
• Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
• Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow’s price target set lower by Stifel due to weaker federal spending
• Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors

Insider Activity at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the sale, the insider owned 8,061 shares in the company, valued at $820,367.97. This represents a 31.44% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is owned by corporate insiders.

Wall Street Analysts Forecast Growth

NOW has been the topic of a number of research analyst reports. Needham & Company LLC reissued a “buy” rating and set a $155.00 price objective on shares of ServiceNow in a report on Thursday, February 5th. Arete Research set a $200.00 target price on shares of ServiceNow in a report on Tuesday, January 6th. DZ Bank upgraded shares of ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Cantor Fitzgerald reissued an “overweight” rating and set a $200.00 price target on shares of ServiceNow in a research note on Thursday, January 29th. Finally, Citigroup raised their price objective on ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a research note on Friday, January 30th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $188.59.

ServiceNow Stock Performance

Shares of NOW opened at $101.98 on Friday. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48. The stock has a market cap of $106.67 billion, a P/E ratio of 61.14, a PEG ratio of 1.71 and a beta of 1.01. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a 50-day moving average of $110.44 and a two-hundred day moving average of $147.11.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. During the same period in the prior year, the business earned $0.73 earnings per share. The company’s quarterly revenue was up 20.7% on a year-over-year basis. As a group, research analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.