Wix.com (NASDAQ:WIX) Cut to Neutral at UBS Group

UBS Group cut shares of Wix.com (NASDAQ:WIX) from a buy rating to a neutral rating in a research report sent to investors on Thursday morning, MarketBeat reports. UBS Group currently has $96.00 price objective on the information services provider’s stock, down from their previous price objective of $145.00.

Other analysts have also recently issued reports about the stock. Wells Fargo & Company reduced their target price on shares of Wix.com from $176.00 to $137.00 and set an “overweight” rating for the company in a report on Thursday, March 5th. JPMorgan Chase & Co. cut Wix.com from a “neutral” rating to an “underweight” rating and dropped their price target for the company from $114.00 to $91.00 in a report on Friday, March 27th. Needham & Company LLC cut their price objective on Wix.com from $140.00 to $115.00 and set a “buy” rating for the company in a research report on Thursday, March 5th. Oppenheimer reduced their price objective on Wix.com from $160.00 to $130.00 and set an “outperform” rating for the company in a research note on Monday, February 2nd. Finally, Citigroup cut their target price on Wix.com from $150.00 to $105.00 and set a “buy” rating on the stock in a research report on Thursday, March 5th. One analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, four have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, Wix.com currently has a consensus rating of “Moderate Buy” and an average price target of $128.70.

Wix.com Price Performance

NASDAQ:WIX opened at $81.95 on Thursday. The business’s 50-day moving average price is $81.27 and its 200 day moving average price is $107.32. Wix.com has a 52-week low of $60.22 and a 52-week high of $191.24. The firm has a market cap of $4.78 billion, a P/E ratio of 101.17, a PEG ratio of 2.82 and a beta of 1.26.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share for the quarter, beating analysts’ consensus estimates of $1.36 by $0.45. The company had revenue of $524.27 million during the quarter, compared to the consensus estimate of $527.69 million. Wix.com had a net margin of 2.54% and a negative return on equity of 70.04%. Wix.com’s revenue was up 13.9% on a year-over-year basis. During the same period in the prior year, the company earned $2.10 EPS. Sell-side analysts expect that Wix.com will post 3.65 EPS for the current year.

Wix.com declared that its board has authorized a stock repurchase program on Wednesday, January 28th that permits the company to repurchase $2.00 billion in outstanding shares. This repurchase authorization permits the information services provider to purchase up to 40.5% of its shares through open market purchases. Shares repurchase programs are typically an indication that the company’s board of directors believes its stock is undervalued.

Institutional Investors Weigh In On Wix.com

Several hedge funds have recently made changes to their positions in the company. Ameriprise Financial Inc. grew its position in Wix.com by 128.3% during the 3rd quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider’s stock worth $823,813,000 after purchasing an additional 2,606,204 shares in the last quarter. Lone Pine Capital LLC purchased a new stake in shares of Wix.com in the second quarter valued at $342,485,000. Wellington Management Group LLP lifted its holdings in shares of Wix.com by 90.4% in the third quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock valued at $602,270,000 after purchasing an additional 1,609,989 shares in the last quarter. Diamond Hill Capital Management Inc. acquired a new stake in shares of Wix.com in the fourth quarter worth $150,622,000. Finally, Atreides Management LP purchased a new position in shares of Wix.com during the fourth quarter valued at $129,598,000. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Company confirmed final results of its modified Dutch‑auction tender offer — substantial shares were tendered at the indicated clearing price (~$92) which implies a meaningful share count reduction and direct capital return that can boost EPS and underpin the stock. Read More.
• Positive Sentiment: Strong quarterly cash‑earnings beat and an ambitious buyback program helped fuel a prior rally (a ~28% jump last month), signaling both operational resiliency and shareholder‑friendly capital allocation. Those fundamentals likely attracted buyers ahead of and during the tender. Read More.
• Positive Sentiment: Wix traded higher at times despite broader market weakness, showing relative strength likely tied to the buyback and the recent earnings beat. Read More.
• Neutral Sentiment: Street consensus remains mildly constructive — an aggregate “moderate buy” analyst stance — which supports a base of investor demand but leaves room for divergent views. Read More.
• Neutral Sentiment: Coverage notes the stock “gained despite” UBS’s downgrade; the market reaction suggests buyback/earnings news can offset rating changes in the short term. Read More.
• Negative Sentiment: UBS downgraded Wix (from Buy to Neutral / Underweight in some reports) and cut the price target (reported to $96 from $145), citing a potential core business slowdown and concerns around the Base44 investment — analyst downgrades can pressure near‑term flows and sentiment. Read More.
• Negative Sentiment: Analysts and commentators note the stock is down since the earnings release (Zacks highlights an ~11.8% decline since earnings), pointing to modest revenue miss vs. expectations, EPS trailing last year, and valuation concerns — these raise caution despite the buyback. Read More.
• Negative Sentiment: Some intraday selling is attributed to tender‑offer mechanics (arbitrageurs and event holders exiting after settlement) plus recent downgrades amplifying outflows — a technical, short‑term headwind even if fundamentals remain intact. Read More.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.