Boomfish Wealth Group LLC increased its stake in ServiceNow, Inc. (NYSE:NOW – Free Report) by 408.5% during the fourth quarter, Holdings Channel.com reports. The fund owned 16,710 shares of the information technology services provider’s stock after buying an additional 13,424 shares during the period. Boomfish Wealth Group LLC’s holdings in ServiceNow were worth $2,560,000 at the end of the most recent quarter.
A number of other hedge funds and other institutional investors also recently made changes to their positions in the stock. Modera Wealth Management LLC lifted its stake in shares of ServiceNow by 469.6% in the fourth quarter. Modera Wealth Management LLC now owns 1,686 shares of the information technology services provider’s stock worth $258,000 after acquiring an additional 1,390 shares during the period. Azzad Asset Management Inc. ADV lifted its stake in shares of ServiceNow by 427.7% in the fourth quarter. Azzad Asset Management Inc. ADV now owns 1,335 shares of the information technology services provider’s stock worth $204,000 after acquiring an additional 1,082 shares during the period. Winthrop Advisory Group LLC lifted its stake in shares of ServiceNow by 408.0% in the fourth quarter. Winthrop Advisory Group LLC now owns 3,160 shares of the information technology services provider’s stock worth $484,000 after acquiring an additional 2,538 shares during the period. South Shore Capital Advisors acquired a new position in shares of ServiceNow in the fourth quarter worth approximately $425,000. Finally, Rydar Equities Inc. lifted its stake in shares of ServiceNow by 364.8% in the fourth quarter. Rydar Equities Inc. now owns 1,915 shares of the information technology services provider’s stock worth $293,000 after acquiring an additional 1,503 shares during the period. 87.18% of the stock is owned by institutional investors and hedge funds.
ServiceNow Trading Down 2.0%
NYSE NOW opened at $100.36 on Wednesday. The company has a market cap of $104.97 billion, a price-to-earnings ratio of 60.17, a P/E/G ratio of 1.71 and a beta of 1.01. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48. The business has a 50 day moving average price of $109.13 and a 200-day moving average price of $145.54. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12.
Key Stories Impacting ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Large enterprise partnership — DXC Technology announced a multiyear agreement to use the ServiceNow AI Platform to modernize core operations, a tangible enterprise-level win that supports future revenue and AI adoption. DXC Partners with ServiceNow
- Positive Sentiment: Partner ecosystem expansion — Naitiv launched as an AI-native consultancy built around ServiceNow, led by former ServiceNow executives; this deepens the partner network and targets industry-specific AI deployments (Property & Casualty insurance). Naitiv Launches
- Positive Sentiment: Institutional/investor buying signal — On CNBC’s Trade Tracker, portfolio manager Stephanie Link was reported buying more ServiceNow, which may provide short‑term buying support and signal conviction among some active managers. Stephanie Link Buys ServiceNow
- Neutral Sentiment: Value investors still holding — BNP notes value-oriented investors are maintaining positions in names including ServiceNow despite AI debate, indicating some long-term conviction but not immediate catalysts. Value Investors Holding
- Negative Sentiment: Analyst price-target cuts — Goldman Sachs trimmed its target from $216 to $188 (maintained Buy) and BTIG cut its target to $185 from $200; these headline changes increase downside risk and feed short-term selling pressure. Goldman Sachs Adjusts Price Target
- Negative Sentiment: Analyst caution on growth outlook — BTIG and other brokers cite scrutiny of FY26 revenue-growth guidance and Stifel has moved more cautious (while still Buy), highlighting investor concern about near‑term execution and growth deceleration. BTIG Price Target Cut
- Negative Sentiment: Governance headline — Reporting that the CEO’s compensation rose significantly in 2025 can be a near-term reputational drag for investors focused on cost discipline and stewardship. CEO Compensation Increase
Analysts Set New Price Targets
A number of research firms recently commented on NOW. Truist Financial set a $175.00 price objective on ServiceNow in a research note on Thursday, February 5th. Deutsche Bank Aktiengesellschaft set a $180.00 target price on ServiceNow in a report on Thursday, January 29th. TD Cowen lowered their target price on ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a report on Thursday, January 29th. HSBC lowered their target price on ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a report on Friday, January 30th. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a report on Thursday, January 22nd. Three analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, five have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and an average price target of $187.46.
View Our Latest Research Report on NOW
Insider Activity
In other news, insider Paul Fipps sold 3,696 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the sale, the insider owned 8,061 shares in the company, valued at $820,367.97. The trade was a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 over the last quarter. 0.34% of the stock is currently owned by corporate insiders.
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
Featured Stories
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