Netflix, Inc. $NFLX Shares Bought by Hartford Financial Management Inc.

Hartford Financial Management Inc. lifted its holdings in Netflix, Inc. (NASDAQ:NFLX) by 984.2% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 23,669 shares of the Internet television network’s stock after acquiring an additional 21,486 shares during the period. Hartford Financial Management Inc.’s holdings in Netflix were worth $2,219,000 as of its most recent SEC filing.

Other large investors have also added to or reduced their stakes in the company. Imprint Wealth LLC acquired a new stake in Netflix during the 3rd quarter valued at $25,000. Retirement Wealth Solutions LLC acquired a new stake in Netflix during the 3rd quarter valued at $28,000. Steph & Co. grew its holdings in Netflix by 188.9% during the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after purchasing an additional 17 shares in the last quarter. Bare Financial Services Inc grew its holdings in Netflix by 93.3% during the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares in the last quarter. Finally, Horizon Financial Services LLC grew its holdings in Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 24 shares in the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In other Netflix news, insider David A. Hyman sold 23,439 shares of the business’s stock in a transaction dated Friday, January 16th. The shares were sold at an average price of $88.11, for a total transaction of $2,065,210.29. Following the completion of the transaction, the insider directly owned 316,100 shares of the company’s stock, valued at $27,851,571. The trade was a 6.90% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Bradford L. Smith sold 31,790 shares of the business’s stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the transaction, the director directly owned 79,690 shares of the company’s stock, valued at $7,081,253.40. The trade was a 28.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 1,543,023 shares of company stock worth $141,145,842 over the last three months. Insiders own 1.37% of the company’s stock.

Wall Street Analysts Forecast Growth

NFLX has been the subject of a number of recent analyst reports. Morgan Stanley set a $110.00 price target on shares of Netflix and gave the company an “overweight” rating in a report on Wednesday, January 21st. Phillip Securities raised shares of Netflix from a “sell” rating to a “moderate buy” rating and raised their price target for the company from $95.00 to $100.00 in a report on Monday, January 26th. Loop Capital set a $104.00 price objective on shares of Netflix in a research note on Tuesday, January 27th. Rothschild & Co Redburn set a $120.00 price objective on shares of Netflix in a research note on Wednesday, January 21st. Finally, Arete Research upgraded shares of Netflix from a “neutral” rating to a “buy” rating in a research note on Friday, February 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have issued a Hold rating to the company. According to data from MarketBeat.com, Netflix has an average rating of “Moderate Buy” and an average price target of $115.10.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Oppenheimer kept an “Outperform” on NFLX and raised its price target to $135, citing better revenue visibility as price hikes roll through and stronger margin prospects. Oppenheimer Bullish on Netflix
• Positive Sentiment: Goldman Sachs upgraded Netflix on improved growth outlook and raised its target (coverage highlighted by media), signaling renewed sell‑side confidence that supports the rally. Netflix Wins Goldman Upgrade
• Positive Sentiment: Jefferies reiterated a Buy and analysts (and other shops) expect recent subscription price increases to lift full‑year guidance and margins — a core reason funds are rotating back into the name. Netflix price increases expected to lift full-year guidance
• Positive Sentiment: Product/market expansion: Netflix launched “Playground,” an ad‑free kids’ gaming app, and is pushing partnerships (sports/dining, Argentina focus) that expand engagement and monetization levers beyond streaming. These initiatives support longer‑term ARPU and retention narratives. Netflix (NFLX) Kicks Off ‘Playground’ App for Ad-Free Kids Gaming
• Neutral Sentiment: Rosenblatt raised a price target to $96 — a modest call (below some other targets) that reflects mixed valuation views and keeps debate alive about fair value amid faster profitability. Rosenblatt Securities Raises Netflix Price Target to $96
• Neutral Sentiment: Investors are watching April 16 (next earnings/updates) as estimates and guidance will determine whether price increases and new products translate into sustained revenue/margin beats. Dear Netflix Stock Fans, Mark Your Calendars for April 16
• Negative Sentiment: Regulatory/legal risk: An Italian court ordered Netflix to refund subscribers over repeated price hikes, potentially meaning hundreds of euros per customer if the ruling stands — an appeal is pending but the headline raises consumer‑backlash and regulatory risk concerns. Netflix told by court to refund customers over repeated price hikes

Netflix Trading Up 0.6%

Netflix stock opened at $99.39 on Thursday. The firm’s 50-day moving average is $89.11 and its 200-day moving average is $99.25. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The company has a market cap of $419.64 billion, a P/E ratio of 39.33, a PEG ratio of 1.50 and a beta of 1.67.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. During the same period last year, the firm posted $0.43 EPS. The company’s revenue for the quarter was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts expect that Netflix, Inc. will post 24.58 earnings per share for the current year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.