Analyzing Gorilla Technology Group (NASDAQ:GRRR) & MediaAlpha (NYSE:MAX)

Gorilla Technology Group (NASDAQ:GRRR) and MediaAlpha (NYSE:MAX) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, risk, analyst recommendations and institutional ownership.

Valuation & Earnings

This table compares Gorilla Technology Group and MediaAlpha”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gorilla Technology Group	$101.36 million	5.29	-$11.28 million	$0.27	75.85
MediaAlpha	$1.11 billion	0.50	$25.62 million	$0.64	13.87

MediaAlpha has higher revenue and earnings than Gorilla Technology Group. MediaAlpha is trading at a lower price-to-earnings ratio than Gorilla Technology Group, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Gorilla Technology Group and MediaAlpha’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gorilla Technology Group	N/A	N/A	N/A
MediaAlpha	3.37%	-147.82%	21.12%

Insider & Institutional Ownership

1.3% of Gorilla Technology Group shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Gorilla Technology Group and MediaAlpha, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gorilla Technology Group	1	1	0	1	2.33
MediaAlpha	1	2	4	0	2.43

Gorilla Technology Group currently has a consensus price target of $35.50, indicating a potential upside of 73.34%. MediaAlpha has a consensus price target of $12.90, indicating a potential upside of 45.30%. Given Gorilla Technology Group’s higher possible upside, research analysts plainly believe Gorilla Technology Group is more favorable than MediaAlpha.

Volatility and Risk

Gorilla Technology Group has a beta of 0.28, indicating that its stock price is 72% less volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.16, indicating that its stock price is 16% more volatile than the S&P 500.

Summary

MediaAlpha beats Gorilla Technology Group on 10 of the 15 factors compared between the two stocks.

About Gorilla Technology Group

Gorilla Technology Group Inc. provides video intelligence, Internet of Things (IoT) security, and edge content management hardware, software, and services in the Asia Pacific region. The company operates through three segments: Video IoT, Security Convergence, and Other segments. It offers intelligent video analytics AI models for various verticals, such as behavioral analytics, people/face recognition, vehicle analysis, object recognition, and business intelligence that can scan video for patterns and distinguish specific items using AI algorithms and metadata. The company also provides information technology (IT) and operational technology (OT) security convergence AI algorithms for system administrators and security engineers to detect suspicious behaviors in real time; network anomaly detection AI models; and endpoint malware and suspicious behavior detection AI models. In addition, it offers intelligent video analytics (IVA) appliances to analyze and turn unstructured video and picture data into structured data; IVAR appliance that provides insight into business and operations in a statistic dashboard; smart attendance to track employee health and safety, work hours, clock-ins/outs, and absenteeism, as well as to protect company assets and intellectual properties; event and video management system appliances to store event/object attributes in temporal-spatial big data database from Gorilla; and operation technology security appliance to monitor and control physical devices, processes, and infrastructure, as well as to protect industrial systems and networks from various threats. Further, the company provides smart retail SaaS for shopper demographics, visualized shopper behavior, and advanced data analytics, smart city and transportation SaaS for traffic management, public safety, and planning data; and endpoint security SaaS that protects endpoints against security threats. Gorilla Technology Group Inc. is headquartered in London, the United Kingdom.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.