Bread Financial (BFH) – Research Analysts’ Weekly Ratings Updates

A number of firms have modified their ratings and price targets on shares of Bread Financial (NYSE: BFH) recently:

• 6/13/2026 – Bread Financial was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/12/2026 – Bread Financial had its price target raised by Royal Bank Of Canada from $105.00 to $115.00. They now have a “sector perform” rating on the stock.
• 6/10/2026 – Bread Financial had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $108.00 price target on the stock.
• 6/10/2026 – Bread Financial had its “positive” rating reaffirmed by Wolfe Research.
• 6/10/2026 – Bread Financial had its “outperform” rating reaffirmed by Keefe, Bruyette & Woods.
• 5/30/2026 – Bread Financial was downgraded by Wall Street Zen from “buy” to “hold”.
• 5/21/2026 – Bread Financial is now covered by Loop Capital. They set a “buy” rating and a $104.00 price target on the stock.
• 4/29/2026 – Bread Financial had its “outperform” rating reaffirmed by Evercore Inc. They now have a $99.00 price target on the stock.
• 4/27/2026 – Bread Financial was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 4/24/2026 – Bread Financial was given a new $105.00 price target by Royal Bank Of Canada.
• 4/24/2026 – Bread Financial was given a new $98.00 price target by Morgan Stanley.
• 4/24/2026 – Bread Financial had its price target raised by TD Cowen from $80.00 to $95.00. They now have a “hold” rating on the stock.
• 4/24/2026 – Bread Financial had its price target raised by Barclays PLC from $67.00 to $70.00. They now have an “underweight” rating on the stock.
• 4/24/2026 – Bread Financial had its price target raised by Keefe, Bruyette & Woods from $100.00 to $115.00. They now have an “outperform” rating on the stock.
• 4/23/2026 – Bread Financial had its price target raised by BTIG Research from $98.00 to $105.00. They now have a “buy” rating on the stock.

Bread Financial Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, June 15th. Stockholders of record on Friday, May 29th were issued a dividend of $0.23 per share. This represents a $0.92 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date was Friday, May 29th. Bread Financial’s dividend payout ratio (DPR) is currently 7.53%.

Insider Activity

In related news, CEO Ralph J. Andretta sold 15,000 shares of the business’s stock in a transaction dated Friday, May 29th. The shares were sold at an average price of $89.10, for a total transaction of $1,336,500.00. Following the transaction, the chief executive officer directly owned 582,241 shares in the company, valued at approximately $51,877,673.10. The trade was a 2.51% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director John J. Fawcett purchased 698 shares of the business’s stock in a transaction that occurred on Thursday, May 21st. The shares were purchased at an average price of $86.43 per share, for a total transaction of $60,328.14. Following the completion of the acquisition, the director owned 11,000 shares of the company’s stock, valued at $950,730. The trade was a 6.78% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Corporate insiders own 1.30% of the company’s stock.

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.