Smith Salley Wealth Management Grows Stock Holdings in Amazon.com, Inc. $AMZN

Posted by ABMN Staff on Jun 26th, 2026

Smith Salley Wealth Management boosted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.5% in the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 281,023 shares of the e-commerce giant’s stock after purchasing an additional 6,966 shares during the period. Amazon.com makes up approximately 2.9% of Smith Salley Wealth Management’s holdings, making the stock its 5th biggest position. Smith Salley Wealth Management’s holdings in Amazon.com were worth $58,529,000 as of its most recent SEC filing.

A number of other large investors have also recently added to or reduced their stakes in the business. Brighton Jones LLC grew its holdings in shares of Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after acquiring an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC lifted its holdings in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG boosted its position in shares of Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the period. Highview Capital Management LLC DE increased its stake in Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new position in Amazon.com in the 4th quarter worth about $2,153,000. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Stock Performance

Shares of NASDAQ AMZN opened at $227.01 on Friday. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56. The business’s 50-day moving average price is $255.85 and its two-hundred day moving average price is $234.14. The company has a market capitalization of $2.44 trillion, a P/E ratio of 27.15, a price-to-earnings-growth ratio of 1.75 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business’s quarterly revenue was up 16.6% on a year-over-year basis. During the same period last year, the business earned $1.59 EPS. Analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of analyst reports. BNP Paribas Exane upped their price objective on shares of Amazon.com from $320.00 to $345.00 and gave the company an “outperform” rating in a research note on Tuesday, May 5th. Tigress Financial lifted their target price on shares of Amazon.com from $305.00 to $315.00 and gave the stock a “buy” rating in a research report on Wednesday, March 25th. William Blair restated an “outperform” rating on shares of Amazon.com in a research report on Thursday, April 9th. Telsey Advisory Group raised their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the stock an “outperform” rating in a research note on Thursday, April 30th. Finally, Scotiabank reiterated an “outperform” rating and set a $325.00 price objective (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Fifty-seven analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $312.78.

Get Our Latest Report on Amazon.com

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 31,352 shares of the business’s stock in a transaction that occurred on Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $8,621,800.00. Following the completion of the sale, the chief executive officer directly owned 2,175,766 shares of the company’s stock, valued at $598,335,650. The trade was a 1.42% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the transaction, the chief executive officer owned 14,159 shares in the company, valued at approximately $3,729,480.60. This trade represents a 52.21% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 195,774 shares of company stock worth $51,614,434. Corporate insiders own 8.90% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon is making a major long-term growth bet by adding another $13 billion to its India investment, bringing planned spending there to $48 billion through 2030 to expand AI, cloud and logistics infrastructure. Amazon to invest additional $13 billion in India
Positive Sentiment: Prime Day traffic and demand remain a tailwind, with reports showing strong early spending and AI-powered shopping activity supporting the case for a near-term revenue beat. US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Positive Sentiment: Amazon is also getting support from investors and analysts, including hedge-fund buying and reiterated buy ratings, which signal continued confidence in AWS, advertising and long-term growth. Amazon (AMZN) Stock: Why These Hedge Fund Heavyweights Are Piling In
Neutral Sentiment: Amazon’s eero unit gained attention after Kinetic launched AlwaysOn Wi‑Fi powered by eero Signal, a partnership that reinforces Amazon’s ecosystem but is unlikely to move AMZN materially on its own. Kinetic Launches AlwaysOn Wi-Fi Powered by eero Signal
Neutral Sentiment: Amazon also continued to win attention for new AI and cloud integrations, including Bedrock ecosystem expansion and third-party product integrations, which support the AWS growth narrative but are incremental rather than immediate catalysts.
Negative Sentiment: European regulators said Amazon Web Services may face stricter “gatekeeper” rules under the Digital Markets Act, raising the risk of more compliance costs and possible operating restrictions for AWS in Europe. Amazon, Microsoft cloud computing services should fall under EU tech rules, EU regulators say
Negative Sentiment: Several reports said AMZN broke below a key technical level and is trading weakly versus the broader market, suggesting the recent pullback may be driven by chart pressure and profit-taking. Amazon Stock Slips Below Key Level On Rough Day For Cloud Hyperscaler Stocks

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.