Amazon.com, Inc. $AMZN Shares Purchased by RFG Advisory LLC

RFG Advisory LLC raised its position in Amazon.com, Inc. (NASDAQ:AMZN) by 3.2% during the first quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 118,849 shares of the e-commerce giant’s stock after purchasing an additional 3,715 shares during the quarter. RFG Advisory LLC’s holdings in Amazon.com were worth $24,753,000 as of its most recent SEC filing.

Other large investors also recently added to or reduced their stakes in the company. MilWealth Group LLC lifted its stake in Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. acquired a new position in Amazon.com in the 4th quarter valued at about $45,000. Elkhorn Partners Limited Partnership grew its position in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 180 shares in the last quarter. Fairway Wealth LLC increased its stake in Amazon.com by 95.6% during the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock worth $51,000 after purchasing an additional 108 shares during the period. Finally, Prudent Man Investment Management Inc. lifted its position in shares of Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 107 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

A number of research analysts recently weighed in on AMZN shares. Guggenheim restated a “buy” rating and issued a $320.00 price objective (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Piper Sandler set a $330.00 price target on shares of Amazon.com in a research note on Thursday, June 11th. The Goldman Sachs Group reaffirmed a “buy” rating and set a $325.00 price objective (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Weiss Ratings upgraded Amazon.com from a “buy (b-)” rating to a “buy (b)” rating in a research note on Wednesday, May 6th. Finally, DA Davidson lifted their target price on Amazon.com from $175.00 to $250.00 and gave the company a “neutral” rating in a report on Thursday, April 30th. Fifty-seven analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $312.78.

Amazon.com Price Performance

Shares of AMZN opened at $240.14 on Tuesday. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56. The firm’s fifty day simple moving average is $255.34 and its 200-day simple moving average is $234.27. The firm has a market capitalization of $2.58 trillion, a price-to-earnings ratio of 28.72, a PEG ratio of 1.74 and a beta of 1.45. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The firm had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company’s revenue was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.59 earnings per share. Equities analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 9,270 shares of the company’s stock in a transaction dated Friday, May 22nd. The stock was sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. This represents a 18.37% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.42, for a total value of $5,268,400.00. Following the completion of the transaction, the chief executive officer owned 2,205,766 shares in the company, valued at approximately $581,042,879.72. The trade was a 0.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 195,774 shares of company stock worth $51,614,434 over the last three months. Company insiders own 8.90% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon’s Prime Day results point to robust consumer demand and a likely revenue boost for its retail business. Article Title
• Positive Sentiment: Higher AWS pricing and continued AI infrastructure spending may improve cloud margins and offset concerns about heavy AI investment. Article Title
• Positive Sentiment: Amazon’s deeper push into AI, including AWS-related integrations and infrastructure expansion, is supporting the bullish long-term growth narrative. Article Title
• Neutral Sentiment: Analysts and commentators continue to debate whether Amazon’s reliance on Anthropic should change as Claude costs rise, but this is more of a strategic question than an immediate earnings driver. Article Title
• Neutral Sentiment: New competitive products from rivals like Kobo and broader commentary about AI-enabled shopping are notable, but they are not as directly market-moving for AMZN today. Article Title

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.