mCloud Technologies (OTCMKTS:MCLDF – Get Free Report) and SmartRent (NYSE:SMRT – Get Free Report) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for mCloud Technologies and SmartRent, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| mCloud Technologies | 0 | 0 | 0 | 0 | 0.00 |
| SmartRent | 1 | 2 | 0 | 0 | 1.67 |
SmartRent has a consensus price target of $1.40, indicating a potential upside of 21.21%. Given SmartRent’s stronger consensus rating and higher probable upside, analysts plainly believe SmartRent is more favorable than mCloud Technologies.
Risk & Volatility
Institutional & Insider Ownership
59.4% of SmartRent shares are held by institutional investors. 3.6% of mCloud Technologies shares are held by company insiders. Comparatively, 2.3% of SmartRent shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Valuation and Earnings
This table compares mCloud Technologies and SmartRent”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| mCloud Technologies | N/A | N/A | N/A | ($0.50) | N/A |
| SmartRent | $152.33 million | 1.46 | -$60.56 million | ($0.13) | -8.88 |
mCloud Technologies has higher earnings, but lower revenue than SmartRent. SmartRent is trading at a lower price-to-earnings ratio than mCloud Technologies, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares mCloud Technologies and SmartRent’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| mCloud Technologies | N/A | N/A | N/A |
| SmartRent | -16.58% | -10.61% | -7.57% |
About mCloud Technologies
mCloud Technologies Corp. provides asset management platform solutions combining IoT, artificial intelligence (AI), and cloud in North America, the Asia-Pacific, Europe, the Middle East, Africa, Australia, and China. Its AI-powered AssetCare platform offers asset management solutions, such as Connected Buildings, an AI and analytics solution to automate and remotely manage commercial buildings; Connected Workers, a cloud software to assist workers in the field to stay connected to experts remotely, facilitate repairs, and provide workers with an AI-powered digital assistant; Connected Energy for the inspection of wind turbine blades using AI-powered computer vision and the deployment of analytics to maximize wind farm energy production yield and availability; Connected Industry, to process assets and control endpoint monitoring, equipment health, and asset inventory management, as well as for the management of change across distributed teams; and Connected Health, which includes remote health monitoring and connectivity to caregivers using mobile apps and wireless sensors. The company was formerly known as Universal mCloud Corp. and changed its name to mCloud Technologies Corp. in October 2019. mCloud Technologies Corp. was founded in 2017 and is based in Vancouver, Canada.
About SmartRent
SmartRent, Inc., an enterprise software company, provides an integrated smart home operating system to residential property owners and operators, homebuilders, institutional home buyers, developers, and residents in the United States. The company’s products and solutions include smart apartments and homes, access control for buildings, common areas, and rental units, asset protection and monitoring, parking management, self-guided tours, and community and resident Wi-Fi. It also offers professional services to customers, which include training, installation, and support services. The company was founded in 2017 and is headquartered in Scottsdale, Arizona.
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