Rent the Runway (NASDAQ:RENT – Get Free Report) and Xcel Brands (NASDAQ:XELB – Get Free Report) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for Rent the Runway and Xcel Brands, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rent the Runway | 1 | 0 | 0 | 0 | 1.00 |
| Xcel Brands | 1 | 0 | 1 | 0 | 2.00 |
Xcel Brands has a consensus price target of $3.00, indicating a potential upside of 73.41%. Given Xcel Brands’ stronger consensus rating and higher possible upside, analysts clearly believe Xcel Brands is more favorable than Rent the Runway.
Volatility & Risk
Profitability
This table compares Rent the Runway and Xcel Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rent the Runway | 8.51% | N/A | -30.10% |
| Xcel Brands | -361.04% | -83.71% | -34.96% |
Insider and Institutional Ownership
73.1% of Rent the Runway shares are held by institutional investors. Comparatively, 18.5% of Xcel Brands shares are held by institutional investors. 0.4% of Rent the Runway shares are held by company insiders. Comparatively, 29.5% of Xcel Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares Rent the Runway and Xcel Brands”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rent the Runway | $329.80 million | 0.35 | $22.60 million | $6.49 | 0.53 |
| Xcel Brands | $4.94 million | 2.12 | -$17.46 million | ($4.65) | -0.37 |
Rent the Runway has higher revenue and earnings than Xcel Brands. Xcel Brands is trading at a lower price-to-earnings ratio than Rent the Runway, indicating that it is currently the more affordable of the two stocks.
Summary
Rent the Runway beats Xcel Brands on 8 of the 14 factors compared between the two stocks.
About Rent the Runway
Rent the Runway, Inc. operates shared designer closet in the United States. The company offers evening wear and accessories, ready-to-wear, workwear, denim, casual, maternity, outerwear, blouses, knitwear, loungewear, jewelry, handbags, activewear, and ski wear under subscription, rental, and resale offering. It also engages in the software development and support activities. Rent the Runway, Inc. was incorporated in 2009 and is headquartered in Brooklyn, New York.
About Xcel Brands
Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company designs, produces, markets, wholesales, and sells branded apparel, footwear, accessories, jewelry, home goods, and other consumer products; and acquires consumer lifestyle brands, including the Isaac Mizrahi, the LOGO by Lori Goldstein, the Judith Ripka, the Halston brand, the C Wonder, the TowerHill by Christie Brinkley brand (the CB brand), and other brands, as well as manages the Longaberger brand. It licenses its brands to third parties; and designs, produces, markets, and distributes through an omni-channel retail sales strategy, which include distribution through interactive television, digital live-stream shopping, brick-and-mortar retail, and e-commerce channels. The company also offers live streaming, social media and other marketing, and public relations support for its brands. In addition, it markets its brands through www.isaacmizrahi.com; www.halston.com; www.judithripka.com; www.cwonder.com; www.lorigoldstein.com; and www.longaberger.com. Xcel Brands, Inc. was founded in 2011 and is headquartered in New York, New York.
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