Charles Collier Sells 20,538 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the business’s stock in a transaction dated Monday, July 6th. The stock was sold at an average price of $142.51, for a total transaction of $2,926,870.38. Following the sale, the insider directly owned 15,200 shares in the company, valued at $2,166,152. This trade represents a 57.47% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Thursday, June 4th, Charles Collier sold 20,537 shares of Roku stock. The shares were sold at an average price of $124.94, for a total value of $2,565,892.78.
• On Tuesday, June 2nd, Charles Collier sold 7,067 shares of Roku stock. The shares were sold at an average price of $127.26, for a total value of $899,346.42.
• On Monday, May 4th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $124.23, for a total value of $2,551,435.74.
• On Friday, April 17th, Charles Collier sold 205,807 shares of Roku stock. The stock was sold at an average price of $115.00, for a total value of $23,667,805.00.
• On Thursday, April 16th, Charles Collier sold 3,431 shares of Roku stock. The shares were sold at an average price of $110.17, for a total value of $377,993.27.
• On Wednesday, April 8th, Charles Collier sold 205,821 shares of Roku stock. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00.

Roku Stock Down 1.4%

NASDAQ:ROKU opened at $139.25 on Thursday. The firm has a market capitalization of $20.53 billion, a price-to-earnings ratio of 104.70 and a beta of 2.01. Roku, Inc. has a twelve month low of $78.53 and a twelve month high of $148.88. The stock’s 50 day moving average price is $129.79 and its two-hundred day moving average price is $110.98.

Roku (NASDAQ:ROKU) last released its quarterly earnings data on Thursday, April 30th. The company reported $0.57 EPS for the quarter, beating the consensus estimate of $0.34 by $0.23. Roku had a return on equity of 7.64% and a net margin of 4.06%.The company had revenue of $1.25 billion during the quarter, compared to the consensus estimate of $1.20 billion. During the same quarter in the prior year, the firm posted ($0.19) EPS. The firm’s revenue for the quarter was up 22.4% compared to the same quarter last year. As a group, analysts anticipate that Roku, Inc. will post 2.41 earnings per share for the current year.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of ROKU. Blue Trust Inc. boosted its holdings in shares of Roku by 680.0% during the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after acquiring an additional 204 shares during the period. Aventura Private Wealth LLC acquired a new stake in Roku during the 4th quarter worth approximately $26,000. Bayban boosted its stake in Roku by 1,300.0% in the 1st quarter. Bayban now owns 280 shares of the company’s stock valued at $26,000 after purchasing an additional 260 shares during the period. WPG Advisers LLC acquired a new position in Roku in the 4th quarter valued at $31,000. Finally, Safe Harbor Fiduciary LLC bought a new position in Roku during the 4th quarter worth $31,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku expanded its free ad-supported content with six new live TV channels, including popular entertainment options, which could help boost engagement and strengthen its advertising-supported streaming strategy. Roku just made its free live TV lineup even bigger with 6 new channels
• Positive Sentiment: Roku’s Soccer Zone appears to be resonating with FIFA World Cup viewers, suggesting its sports-focused content can drive traffic and increase time spent on the platform. Roku’s new Soccer Zone a hit for FIFA World Cup
• Positive Sentiment: Coverage highlighting Roku’s role in streaming the FIFA World Cup and improvements to its home screen may support the investment case by reinforcing platform growth and user-friendly upgrades. How to watch FIFA World Cup 2026 soccer with a Roku TV
• Neutral Sentiment: General media comparisons and product explainers keep Roku visible, but they are unlikely to materially change fundamentals on their own. Apple TV 4K vs. Roku: What’s the Best Streaming Platform?
• Neutral Sentiment: Roku was described as dropping more than the broader market in the latest session, reflecting near-term weakness rather than a company-specific blowup. Roku (ROKU) Suffers a Larger Drop Than the General Market: Key Insights
• Negative Sentiment: Insider selling by Charles Collier, including a large July 6 sale, may weigh on sentiment because investors often view insider disposals as a sign of caution, even though the trade was made under a pre-arranged plan. Roku (NASDAQ:ROKU) Insider Sells 20,538 Shares

Analysts Set New Price Targets

ROKU has been the subject of a number of analyst reports. Citigroup reissued an “outperform” rating on shares of Roku in a research report on Monday, June 15th. Robert W. Baird reaffirmed a “neutral” rating and issued a $160.00 target price on shares of Roku in a report on Monday, June 15th. Evercore cut Roku from a “strong-buy” rating to a “hold” rating in a report on Monday, June 15th. Citizens Jmp downgraded Roku from a “market outperform” rating to a “hold” rating in a research report on Tuesday, June 16th. Finally, Needham & Company LLC raised their price objective on Roku from $140.00 to $170.00 and gave the company a “buy” rating in a research report on Monday, June 15th. Eleven analysts have rated the stock with a Buy rating and sixteen have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, Roku has a consensus rating of “Hold” and a consensus target price of $153.71.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.