Analyzing Tofutti Brands (OTCMKTS:TOFB) & General Mills (NYSE:GIS)

General Mills (NYSE:GIS) and Tofutti Brands (OTCMKTS:TOFB) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, valuation, earnings and profitability.

Profitability

This table compares General Mills and Tofutti Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
General Mills	15.24%	23.46%	6.69%
Tofutti Brands	-8.74%	-23.29%	-18.27%

Risk and Volatility

General Mills has a beta of -0.04, indicating that its share price is 104% less volatile than the S&P 500. Comparatively, Tofutti Brands has a beta of 0.86, indicating that its share price is 14% less volatile than the S&P 500.

Institutional and Insider Ownership

75.7% of General Mills shares are held by institutional investors. Comparatively, 5.1% of Tofutti Brands shares are held by institutional investors. 0.3% of General Mills shares are held by insiders. Comparatively, 7.9% of Tofutti Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares General Mills and Tofutti Brands”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
General Mills	$19.16 billion	1.31	$2.30 billion	$5.29	8.87
Tofutti Brands	$8.82 million	0.44	-$860,000.00	($0.13)	-5.85

General Mills has higher revenue and earnings than Tofutti Brands. Tofutti Brands is trading at a lower price-to-earnings ratio than General Mills, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations for General Mills and Tofutti Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
General Mills	2	13	4	0	2.11
Tofutti Brands	0	0	0	0	0.00

General Mills presently has a consensus price target of $55.82, indicating a potential upside of 18.95%. Given General Mills’ stronger consensus rating and higher possible upside, analysts clearly believe General Mills is more favorable than Tofutti Brands.

Summary

General Mills beats Tofutti Brands on 12 of the 14 factors compared between the two stocks.

About General Mills

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Total, Totino’s , Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. The company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.

About Tofutti Brands

Tofutti Brands Inc. engages in the development, production, and marketing of plant based, dairy free vegan frozen desserts, cheeses, and other food products under the TOFUTTI brand in the United States, Europe, the Middle East, the Asia Pacific, and Africa. The company offers frozen desserts, including frozen sandwiches and chocolate wafers; ice cream sandwiches; dairy free vegan cheese products, such as cream cheese, sour cream, cheese slices, and dairy free ricotta cheese alternatives; spreads; and frozen food products. It sells its products through independent unaffiliated food brokers to distributors, as well as on a direct basis to retail chain accounts or to warehouse accounts that directly service chain accounts. Tofutti Brands, Inc. was founded in 1981 and is based in Cranford, New Jersey.