Reviewing J.Jill (NYSE:JILL) & FIGS (NYSE:FIGS)

FIGS (NYSE:FIGS) and J.Jill (NYSE:JILL) are both small-cap retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.

Valuation & Earnings

This table compares FIGS and J.Jill”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FIGS	$555.56 million	3.28	$2.72 million	$0.10	110.70
J.Jill	$610.86 million	0.40	$39.48 million	$2.39	6.77

J.Jill has higher revenue and earnings than FIGS. J.Jill is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares FIGS and J.Jill’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
FIGS	3.03%	4.50%	3.37%
J.Jill	6.12%	40.48%	10.50%

Analyst Ratings

This is a breakdown of recent ratings and price targets for FIGS and J.Jill, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FIGS	1	5	1	1	2.25
J.Jill	1	4	2	0	2.14

FIGS currently has a consensus target price of $8.60, indicating a potential downside of 22.31%. J.Jill has a consensus target price of $20.00, indicating a potential upside of 23.53%. Given J.Jill’s higher possible upside, analysts plainly believe J.Jill is more favorable than FIGS.

Risk and Volatility

FIGS has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500.

Institutional and Insider Ownership

92.2% of FIGS shares are owned by institutional investors. Comparatively, 40.7% of J.Jill shares are owned by institutional investors. 29.4% of FIGS shares are owned by insiders. Comparatively, 4.4% of J.Jill shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

J.Jill beats FIGS on 8 of the 15 factors compared between the two stocks.

About FIGS

FIGS, Inc. operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. It designs and sells healthcare apparel and scrubwear and non-scrubwear offerings, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear, and other apparel. It also offers sports bras, performance leggings, tops, super-soft pima cotton tops, vests, fleeces, and jackets; necessities, scrub caps, lanyards, badge reels, tote bags, baseball caps, and beanies. The company markets and sells its products to healthcare professionals through its direct-to-consumer digital platform comprising website, mobile app, and B2B business, as well as retail store. FIGS, Inc. was founded in 2013 and is headquartered in Santa Monica, California. FIGS, Inc.

About J.Jill

J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.