CHICAGO TRUST Co NA Sells 2,239 Shares of Salesforce Inc. $CRM

CHICAGO TRUST Co NA decreased its holdings in Salesforce Inc. (NYSE:CRM) by 31.0% in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 4,991 shares of the CRM provider’s stock after selling 2,239 shares during the quarter. CHICAGO TRUST Co NA’s holdings in Salesforce were worth $1,183,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also recently made changes to their positions in the company. Avantax Advisory Services Inc. grew its holdings in Salesforce by 4.0% during the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock valued at $23,814,000 after buying an additional 3,387 shares in the last quarter. Grant Private Wealth Management Inc bought a new position in shares of Salesforce in the third quarter valued at approximately $1,458,000. Advyzon Investment Management LLC grew its stake in Salesforce by 57.4% during the second quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock valued at $514,000 after acquiring an additional 687 shares in the last quarter. Atalanta Sosnoff Capital LLC increased its holdings in Salesforce by 8.5% during the 2nd quarter. Atalanta Sosnoff Capital LLC now owns 206,614 shares of the CRM provider’s stock worth $56,342,000 after acquiring an additional 16,176 shares during the period. Finally, Country Club Bank lifted its stake in Salesforce by 337.8% in the 3rd quarter. Country Club Bank now owns 20,632 shares of the CRM provider’s stock worth $5,057,000 after purchasing an additional 15,919 shares in the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Salesforce Price Performance

CRM opened at $259.64 on Friday. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $243.29 billion, a P/E ratio of 34.67, a PEG ratio of 1.94 and a beta of 1.25. The stock has a 50-day moving average price of $246.94 and a 200-day moving average price of $251.75. Salesforce Inc. has a 12-month low of $221.96 and a 12-month high of $367.09.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The company had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.Salesforce’s quarterly revenue was up 9.1% compared to the same quarter last year. During the same quarter in the previous year, the company posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, January 8th. Investors of record on Thursday, December 18th will be given a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.6%. The ex-dividend date is Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Insider Buying and Selling

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction dated Friday, October 17th. The shares were sold at an average price of $244.64, for a total transaction of $550,440.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares in the company, valued at $2,914,046,729.44. This represents a 0.02% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. Also, insider Parker Harris sold 134,662 shares of Salesforce stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the completion of the transaction, the insider owned 139,767 shares in the company, valued at approximately $32,803,314.90. This represents a 49.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 173,034 shares of company stock worth $41,097,367 in the last 90 days. 3.00% of the stock is owned by company insiders.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Analysts Set New Price Targets

CRM has been the subject of a number of recent analyst reports. Robert W. Baird reduced their price target on shares of Salesforce from $325.00 to $315.00 and set an “outperform” rating for the company in a research report on Thursday, December 4th. UBS Group reissued a “neutral” rating and set a $260.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. Macquarie upped their target price on Salesforce from $250.00 to $265.00 and gave the stock a “neutral” rating in a research note on Thursday, December 4th. Truist Financial lowered their price target on Salesforce from $400.00 to $380.00 and set a “buy” rating on the stock in a report on Thursday, December 4th. Finally, Cowen reissued a “buy” rating on shares of Salesforce in a report on Thursday, December 4th. One analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $326.68.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.