Douglas Lane & Associates LLC Purchases 51,139 Shares of Salesforce Inc. $CRM

Douglas Lane & Associates LLC lifted its position in shares of Salesforce Inc. (NYSE:CRM) by 25.4% during the third quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 252,728 shares of the CRM provider’s stock after purchasing an additional 51,139 shares during the quarter. Douglas Lane & Associates LLC’s holdings in Salesforce were worth $59,897,000 at the end of the most recent reporting period.

Several other hedge funds have also bought and sold shares of CRM. Red Door Wealth Management LLC increased its stake in Salesforce by 6.5% during the 3rd quarter. Red Door Wealth Management LLC now owns 26,333 shares of the CRM provider’s stock valued at $6,241,000 after purchasing an additional 1,606 shares in the last quarter. Brown Lisle Cummings Inc. increased its position in shares of Salesforce by 2.5% during the third quarter. Brown Lisle Cummings Inc. now owns 5,417 shares of the CRM provider’s stock worth $1,284,000 after acquiring an additional 130 shares in the last quarter. Focused Wealth Management Inc raised its holdings in shares of Salesforce by 4.8% in the 3rd quarter. Focused Wealth Management Inc now owns 1,012 shares of the CRM provider’s stock worth $240,000 after acquiring an additional 46 shares during the last quarter. Abound Wealth Management lifted its position in Salesforce by 16.0% in the 3rd quarter. Abound Wealth Management now owns 870 shares of the CRM provider’s stock valued at $206,000 after acquiring an additional 120 shares in the last quarter. Finally, Focus Financial Network Inc. boosted its stake in Salesforce by 22.8% during the 3rd quarter. Focus Financial Network Inc. now owns 4,102 shares of the CRM provider’s stock valued at $972,000 after purchasing an additional 761 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Insider Buying and Selling at Salesforce

In other news, insider Parker Harris sold 134,662 shares of the stock in a transaction on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider owned 139,767 shares in the company, valued at approximately $32,803,314.90. This represents a 49.07% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Friday, October 17th. The stock was sold at an average price of $244.64, for a total value of $550,440.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at approximately $2,914,046,729.44. This trade represents a 0.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 173,034 shares of company stock valued at $41,097,367. Company insiders own 3.00% of the company’s stock.

Salesforce Trading Up 0.7%

NYSE CRM opened at $259.64 on Friday. The business’s fifty day moving average is $246.94 and its 200-day moving average is $251.75. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The stock has a market capitalization of $243.29 billion, a price-to-earnings ratio of 34.67, a PEG ratio of 1.94 and a beta of 1.25. Salesforce Inc. has a one year low of $221.96 and a one year high of $367.09.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm’s quarterly revenue was up 9.1% compared to the same quarter last year. During the same quarter last year, the company posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts predict that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Investors of record on Thursday, December 18th will be paid a $0.416 dividend. The ex-dividend date is Thursday, December 18th. This represents a $1.66 annualized dividend and a yield of 0.6%. Salesforce’s dividend payout ratio is presently 22.16%.

Wall Street Analysts Forecast Growth

Several analysts have recently commented on CRM shares. Wells Fargo & Company lowered their price objective on Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a research note on Thursday, September 4th. Weiss Ratings reiterated a “hold (c+)” rating on shares of Salesforce in a report on Monday, December 15th. Oppenheimer dropped their price objective on Salesforce from $315.00 to $300.00 and set an “outperform” rating on the stock in a research note on Monday, December 1st. Barclays upped their target price on shares of Salesforce from $316.00 to $330.00 and gave the stock an “overweight” rating in a research note on Thursday, December 4th. Finally, Wall Street Zen raised shares of Salesforce from a “hold” rating to a “buy” rating in a research report on Friday, November 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, thirteen have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $326.68.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.