AdvisorNet Financial Inc Boosts Stock Position in Amazon.com, Inc. $AMZN

AdvisorNet Financial Inc increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 46.2% during the 3rd quarter, Holdings Channel reports. The firm owned 57,773 shares of the e-commerce giant’s stock after buying an additional 18,253 shares during the period. AdvisorNet Financial Inc’s holdings in Amazon.com were worth $12,685,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also bought and sold shares of AMZN. Barlow Wealth Partners Inc. raised its holdings in shares of Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after acquiring an additional 44 shares in the last quarter. Ridgecrest Wealth Partners LLC increased its position in Amazon.com by 0.5% during the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after purchasing an additional 45 shares during the period. Probity Advisors Inc. raised its holdings in Amazon.com by 0.4% in the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after purchasing an additional 45 shares in the last quarter. IMPACTfolio LLC lifted its position in shares of Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after purchasing an additional 45 shares during the period. Finally, Union Savings Bank lifted its position in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock worth $2,510,000 after purchasing an additional 45 shares during the period. Institutional investors own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street and strategy pieces highlight AWS + AI as the primary upside driver for 2026 and beyond — analysts see accelerating AWS growth, AI share gains and improving margins as the bull case. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Multiple firms maintain buy/outperform ratings and ~$300 median price target (some above $300), underpinning investor conviction and setting a clear upside reference point. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
• Positive Sentiment: Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi for agentic AI features — expands ecosystem and monetization opportunities for voice/assistant commerce. Amazon Intros AI Integrations For Alexa
• Positive Sentiment: Billionaire investor activity: Third Point reportedly increased its AMZN stake, a vote of confidence that can support sentiment and flows. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Neutral Sentiment: Technical/flow signals: a recent Power Inflow alert flagged institutional order flow into AMZN — may attract short‑term traders but is not a fundamental catalyst. Amazon Shares Hit Intraday High After Key Trading Signal
• Negative Sentiment: Zoox recall: Amazon’s self‑driving unit will recall 332 U.S. vehicles for an Automated Driving Systems software issue — raises operational, PR and potential regulatory risk for the autonomy arm. Amazon’s Zoox to recall 332 US vehicles over software error
• Negative Sentiment: Amazon is blocking third‑party AI shopping agents from scraping its site while exploring partnerships — a defensive move that could lead to friction with AI startups and consumer‑facing partners, creating short‑term uncertainty for retail discovery and ad revenue dynamics. Amazon Tightens Platform Access as AI Shopping Agents Expand Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
• Negative Sentiment: Political/regulatory scrutiny: Senators (e.g., Elizabeth Warren) are probing whether big cloud players are shifting AI data‑center energy costs to consumers — potential for regulation, higher compliance costs or reputational pressure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
• Negative Sentiment: Heavy insider selling and mixed institutional flows continue to draw attention — notable sales by senior insiders can weigh on sentiment despite long‑term bullish thesis. Amazon Stock (AMZN) Opinions on AI and Cloud Expansion

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 22,000 shares of the stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the sale, the chief executive officer directly owned 493,507 shares in the company, valued at approximately $123,391,555.21. This trade represents a 4.27% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This represents a 0.89% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 82,234 shares of company stock worth $19,076,767 in the last three months. Corporate insiders own 9.70% of the company’s stock.

Analyst Ratings Changes

A number of equities analysts recently issued reports on AMZN shares. Evercore ISI increased their price target on shares of Amazon.com from $280.00 to $335.00 and gave the stock an “outperform” rating in a research note on Friday, October 31st. Citizens Jmp reiterated a “market outperform” rating and set a $300.00 target price on shares of Amazon.com in a report on Wednesday, December 3rd. Cowen restated a “buy” rating on shares of Amazon.com in a research note on Tuesday, November 25th. Wolfe Research lifted their price target on Amazon.com from $265.00 to $270.00 in a research report on Tuesday, September 30th. Finally, Desjardins upped their price target on Amazon.com to $218.00 in a research note on Monday, December 8th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $295.50.

Amazon.com Stock Performance

Shares of AMZN stock opened at $232.25 on Thursday. The company has a market capitalization of $2.48 trillion, a price-to-earnings ratio of 32.80, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The company’s 50-day moving average is $230.34 and its 200 day moving average is $225.97.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter in the prior year, the firm posted $1.43 earnings per share. The business’s revenue was up 13.4% on a year-over-year basis. Sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.