Head-To-Head Comparison: TechTarget (NASDAQ:TTGT) & China Networks International (OTCMKTS:CNWHF)

China Networks International (OTCMKTS:CNWHF) and TechTarget (NASDAQ:TTGT) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Earnings and Valuation

This table compares China Networks International and TechTarget”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
China Networks International	N/A	N/A	N/A	N/A	N/A
TechTarget	$284.90 million	1.32	-$116.86 million	($1.73)	-3.01

China Networks International has higher earnings, but lower revenue than TechTarget.

Profitability

This table compares China Networks International and TechTarget’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
China Networks International	N/A	N/A	N/A
TechTarget	-232.59%	-16.76%	-11.15%

Insider & Institutional Ownership

93.5% of TechTarget shares are held by institutional investors. 1.4% of China Networks International shares are held by company insiders. Comparatively, 0.9% of TechTarget shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current recommendations for China Networks International and TechTarget, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
China Networks International	0	0	0	0	0.00
TechTarget	2	1	3	0	2.17

TechTarget has a consensus price target of $11.25, suggesting a potential upside of 116.35%. Given TechTarget’s stronger consensus rating and higher possible upside, analysts plainly believe TechTarget is more favorable than China Networks International.

Summary

TechTarget beats China Networks International on 5 of the 9 factors compared between the two stocks.

About China Networks International

China Networks International Holdings, Ltd. does not have significant operations. Previously, it provided broadcast television advertising services in the People’s Republic of China. The company was founded in 2007 and is based in Beijing, the People’s Republic of China.

About TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.