V Prem Et Al Watsa Acquires 7,739,154 Shares of Under Armour (NYSE:UAA) Stock

Under Armour, Inc. (NYSE:UAA) major shareholder V Prem Et Al Watsa purchased 7,739,154 shares of the business’s stock in a transaction that occurred on Monday, December 22nd. The stock was bought at an average cost of $4.48 per share, for a total transaction of $34,671,409.92. Following the completion of the acquisition, the insider directly owned 24,691,049 shares in the company, valued at $110,615,899.52. The trade was a 45.65% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Major shareholders that own at least 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Monday, December 29th, V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock. The stock was bought at an average cost of $4.66 per share, for a total transaction of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The stock was bought at an average price of $4.58 per share, for a total transaction of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa purchased 1,313,881 shares of Under Armour stock. The shares were bought at an average price of $4.55 per share, with a total value of $5,978,158.55.
• On Tuesday, December 23rd, V Prem Et Al Watsa purchased 2,745,253 shares of Under Armour stock. The stock was bought at an average cost of $4.51 per share, for a total transaction of $12,381,091.03.

Under Armour Price Performance

Under Armour stock opened at $5.16 on Wednesday. The business’s 50 day simple moving average is $4.55 and its 200 day simple moving average is $5.34. Under Armour, Inc. has a 12 month low of $4.13 and a 12 month high of $8.72. The company has a market cap of $2.21 billion, a price-to-earnings ratio of -24.55, a PEG ratio of 5.10 and a beta of 1.83. The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32.

Under Armour (NYSE:UAA) last released its earnings results on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.03 by $0.01. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The business had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. During the same period last year, the business posted $0.39 earnings per share. The business’s revenue for the quarter was down 4.7% on a year-over-year basis. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. Sell-side analysts forecast that Under Armour, Inc. will post 0.3 EPS for the current year.

Wall Street Analysts Forecast Growth

UAA has been the subject of several recent research reports. UBS Group reiterated a “buy” rating and issued a $8.00 target price (up previously from $7.50) on shares of Under Armour in a research note on Friday, November 7th. Citigroup reduced their price objective on shares of Under Armour from $5.50 to $5.00 and set a “neutral” rating for the company in a research note on Tuesday, October 21st. Wall Street Zen cut shares of Under Armour from a “hold” rating to a “sell” rating in a report on Sunday, December 21st. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Under Armour in a report on Monday. Finally, BTIG Research assumed coverage on Under Armour in a research report on Tuesday, October 14th. They issued a “neutral” rating for the company. One investment analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, sixteen have given a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Hold” and a consensus price target of $6.43.

Key Under Armour News

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax (Prem Watsa) publicly increased its stake in Under Armour, signaling a large-value investor’s confidence and drawing buying interest from other investors. Value investor Fairfax raises stake in Under Armour
• Positive Sentiment: SEC filings / insider-trade reports show V. Prem Watsa’s group bought multiple tranches (Dec. 22, 23, 24, 26, 29) totaling tens of millions of dollars and raising its position to ~30.45M shares — heavy insider accumulation that often sparks momentum and signals long-term conviction. Insider trades alert (InsiderTrades.com)
• Neutral Sentiment: Market data pages and summaries note elevated volume and that shares are trading below the 200‑day but above the 50‑day moving average — a setup that can attract short‑covering and technical buyers even as fundamentals remain mixed. Under Armour (UAA) share price (Economic Times)
• Negative Sentiment: Analyst coverage is mixed: some recent downgrades and price-target cuts keep a cautious backdrop (consensus still around “Hold”), so upside may be limited unless fundamentals improve. MarketBeat UAA profile (analyst notes)

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the company. Marshall Wace LLP increased its holdings in shares of Under Armour by 113.8% in the third quarter. Marshall Wace LLP now owns 6,296,543 shares of the company’s stock worth $31,420,000 after purchasing an additional 3,351,976 shares during the period. American Century Companies Inc. grew its position in Under Armour by 9.2% during the second quarter. American Century Companies Inc. now owns 5,970,726 shares of the company’s stock worth $40,780,000 after buying an additional 504,912 shares in the last quarter. Jupiter Asset Management Ltd. increased its stake in Under Armour by 21.1% in the 3rd quarter. Jupiter Asset Management Ltd. now owns 2,881,040 shares of the company’s stock worth $14,376,000 after acquiring an additional 501,527 shares during the last quarter. Whitebox Advisors LLC bought a new position in Under Armour in the 3rd quarter worth about $11,237,000. Finally, Fort Baker Capital Management LP purchased a new stake in shares of Under Armour in the 3rd quarter valued at about $8,624,000. 34.58% of the stock is owned by institutional investors.

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.