V Prem Et Al Watsa Purchases 2,745,253 Shares of Under Armour (NYSE:UAA) Stock

Under Armour, Inc. (NYSE:UAA) major shareholder V Prem Et Al Watsa purchased 2,745,253 shares of the company’s stock in a transaction dated Tuesday, December 23rd. The shares were purchased at an average price of $4.51 per share, for a total transaction of $12,381,091.03. Following the completion of the purchase, the insider owned 26,815,501 shares of the company’s stock, valued at approximately $120,937,909.51. This trade represents a 11.41% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Large shareholders that own more than 10% of a company’s shares are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Monday, December 29th, V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock. The stock was acquired at an average cost of $4.66 per share, for a total transaction of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The shares were acquired at an average price of $4.58 per share, for a total transaction of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa purchased 1,313,881 shares of Under Armour stock. The stock was acquired at an average cost of $4.55 per share, with a total value of $5,978,158.55.
• On Monday, December 22nd, V Prem Et Al Watsa purchased 7,739,154 shares of Under Armour stock. The stock was acquired at an average price of $4.48 per share, for a total transaction of $34,671,409.92.

Under Armour Trading Up 7.8%

NYSE:UAA opened at $5.16 on Wednesday. Under Armour, Inc. has a 1 year low of $4.13 and a 1 year high of $8.72. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The stock has a fifty day moving average price of $4.55 and a two-hundred day moving average price of $5.34. The stock has a market capitalization of $2.21 billion, a price-to-earnings ratio of -24.55, a PEG ratio of 5.10 and a beta of 1.83.

Under Armour (NYSE:UAA) last posted its quarterly earnings results on Thursday, November 6th. The company reported $0.04 earnings per share for the quarter, topping analysts’ consensus estimates of $0.03 by $0.01. The business had revenue of $1.33 billion for the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The business’s revenue for the quarter was down 4.7% on a year-over-year basis. During the same period in the prior year, the company posted $0.39 EPS. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. As a group, sell-side analysts anticipate that Under Armour, Inc. will post 0.3 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. Parallel Advisors LLC lifted its stake in shares of Under Armour by 620.7% during the 2nd quarter. Parallel Advisors LLC now owns 3,892 shares of the company’s stock worth $27,000 after purchasing an additional 3,352 shares during the period. Laurel Wealth Advisors LLC increased its stake in Under Armour by 583.0% in the second quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock valued at $28,000 after purchasing an additional 3,498 shares during the last quarter. UMB Bank n.a. lifted its position in Under Armour by 133.8% during the second quarter. UMB Bank n.a. now owns 4,203 shares of the company’s stock worth $29,000 after buying an additional 2,405 shares during the period. Twin Tree Management LP acquired a new stake in Under Armour in the 1st quarter worth about $44,000. Finally, Neo Ivy Capital Management purchased a new stake in Under Armour in the 2nd quarter valued at about $44,000. 34.58% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax (Prem Watsa) publicly increased its stake in Under Armour, signaling a large-value investor’s confidence and drawing buying interest from other investors. Value investor Fairfax raises stake in Under Armour
• Positive Sentiment: SEC filings / insider-trade reports show V. Prem Watsa’s group bought multiple tranches (Dec. 22, 23, 24, 26, 29) totaling tens of millions of dollars and raising its position to ~30.45M shares — heavy insider accumulation that often sparks momentum and signals long-term conviction. Insider trades alert (InsiderTrades.com)
• Neutral Sentiment: Market data pages and summaries note elevated volume and that shares are trading below the 200‑day but above the 50‑day moving average — a setup that can attract short‑covering and technical buyers even as fundamentals remain mixed. Under Armour (UAA) share price (Economic Times)
• Negative Sentiment: Analyst coverage is mixed: some recent downgrades and price-target cuts keep a cautious backdrop (consensus still around “Hold”), so upside may be limited unless fundamentals improve. MarketBeat UAA profile (analyst notes)

Analysts Set New Price Targets

A number of research analysts have recently weighed in on the company. Guggenheim upgraded Under Armour to a “strong-buy” rating in a research report on Wednesday, December 10th. Weiss Ratings reissued a “sell (d-)” rating on shares of Under Armour in a research note on Monday. William Blair upgraded shares of Under Armour to a “hold” rating in a report on Thursday, November 6th. Wall Street Zen downgraded shares of Under Armour from a “hold” rating to a “sell” rating in a report on Sunday, December 21st. Finally, Telsey Advisory Group set a $5.00 target price on Under Armour in a research note on Friday, November 14th. One analyst has rated the stock with a Strong Buy rating, three have given a Buy rating, sixteen have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Hold” and an average target price of $6.43.

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.