V Prem Et Al Watsa Purchases 2,497,826 Shares of Under Armour (NYSE:UAA) Stock

Under Armour, Inc. (NYSE:UAA) major shareholder V Prem Et Al Watsa purchased 2,497,826 shares of the business’s stock in a transaction that occurred on Monday, December 29th. The stock was bought at an average price of $4.66 per share, for a total transaction of $11,639,869.16. Following the purchase, the insider directly owned 30,454,445 shares in the company, valued at $141,917,713.70. The trade was a 8.93% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Major shareholders that own 10% or more of a company’s shares are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Friday, December 26th, V Prem Et Al Watsa acquired 1,385,850 shares of Under Armour stock. The shares were bought at an average cost of $4.58 per share, with a total value of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa acquired 1,313,881 shares of Under Armour stock. The shares were bought at an average price of $4.55 per share, with a total value of $5,978,158.55.
• On Tuesday, December 23rd, V Prem Et Al Watsa bought 2,745,253 shares of Under Armour stock. The stock was bought at an average cost of $4.51 per share, for a total transaction of $12,381,091.03.
• On Monday, December 22nd, V Prem Et Al Watsa purchased 7,739,154 shares of Under Armour stock. The shares were bought at an average price of $4.48 per share, with a total value of $34,671,409.92.

Under Armour Price Performance

UAA opened at $5.16 on Wednesday. The stock has a 50-day moving average price of $4.55 and a 200-day moving average price of $5.34. The company has a debt-to-equity ratio of 0.32, a current ratio of 1.69 and a quick ratio of 1.10. The firm has a market cap of $2.21 billion, a PE ratio of -24.55, a P/E/G ratio of 5.10 and a beta of 1.83. Under Armour, Inc. has a 1 year low of $4.13 and a 1 year high of $8.72.

Under Armour (NYSE:UAA) last announced its quarterly earnings data on Thursday, November 6th. The company reported $0.04 EPS for the quarter, beating the consensus estimate of $0.03 by $0.01. The company had revenue of $1.33 billion for the quarter, compared to the consensus estimate of $1.31 billion. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. Under Armour’s revenue for the quarter was down 4.7% on a year-over-year basis. During the same period in the prior year, the firm posted $0.39 EPS. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. Sell-side analysts predict that Under Armour, Inc. will post 0.3 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the stock. American Century Companies Inc. grew its stake in Under Armour by 9.2% during the second quarter. American Century Companies Inc. now owns 5,970,726 shares of the company’s stock valued at $40,780,000 after acquiring an additional 504,912 shares in the last quarter. Vontobel Holding Ltd. boosted its holdings in shares of Under Armour by 363.0% during the 3rd quarter. Vontobel Holding Ltd. now owns 416,376 shares of the company’s stock valued at $2,078,000 after purchasing an additional 326,451 shares during the last quarter. Jump Financial LLC boosted its holdings in shares of Under Armour by 616.4% during the 2nd quarter. Jump Financial LLC now owns 1,184,992 shares of the company’s stock valued at $8,093,000 after purchasing an additional 1,019,578 shares during the last quarter. SCS Capital Management LLC purchased a new position in shares of Under Armour during the first quarter valued at about $828,000. Finally, Texas Permanent School Fund Corp increased its holdings in shares of Under Armour by 284.0% in the second quarter. Texas Permanent School Fund Corp now owns 351,173 shares of the company’s stock worth $2,399,000 after purchasing an additional 259,727 shares during the last quarter. Institutional investors own 34.58% of the company’s stock.

Under Armour News Summary

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax (Prem Watsa) publicly increased its stake in Under Armour, signaling a large-value investor’s confidence and drawing buying interest from other investors. Value investor Fairfax raises stake in Under Armour
• Positive Sentiment: SEC filings / insider-trade reports show V. Prem Watsa’s group bought multiple tranches (Dec. 22, 23, 24, 26, 29) totaling tens of millions of dollars and raising its position to ~30.45M shares — heavy insider accumulation that often sparks momentum and signals long-term conviction. Insider trades alert (InsiderTrades.com)
• Neutral Sentiment: Market data pages and summaries note elevated volume and that shares are trading below the 200‑day but above the 50‑day moving average — a setup that can attract short‑covering and technical buyers even as fundamentals remain mixed. Under Armour (UAA) share price (Economic Times)
• Negative Sentiment: Analyst coverage is mixed: some recent downgrades and price-target cuts keep a cautious backdrop (consensus still around “Hold”), so upside may be limited unless fundamentals improve. MarketBeat UAA profile (analyst notes)

Wall Street Analyst Weigh In

Several research firms recently issued reports on UAA. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Under Armour in a research report on Monday. Guggenheim raised Under Armour to a “strong-buy” rating in a report on Wednesday, December 10th. William Blair raised Under Armour to a “hold” rating in a report on Thursday, November 6th. Wall Street Zen cut Under Armour from a “hold” rating to a “sell” rating in a research report on Sunday, December 21st. Finally, Rothschild & Co Redburn reiterated a “neutral” rating and issued a $6.00 price objective (down from $7.00) on shares of Under Armour in a report on Monday, September 15th. One research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating, sixteen have issued a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Hold” and a consensus target price of $6.43.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.